Top 10 Web Development Tips For Small Business Owners

Have you been wondering how to start a small business without spending an arm and a leg? Well, doing so is easier than you ever imagined! All you need to do is develop a website and design it in such a way that visitors, preferably your prospective clients, will start flowing in and buying your products.

The best thing is that in the modern world, many clients prefer to make purchases on online platforms. That said, you should be ready to pay a price for the best web design services in Kenya. Otherwise, you will join millions of people who have tried online businesses and failed.

What tips should small business owners follow when developing a website? Here are the most important tips:

1. Create a polished and professional logo

A well-designed logo speaks volumes to your prospective clients in the sense that they are able to identify with your brand. It will particularly be beneficial if the logo is placed prominently on the site. Use of a high-resolution image for the logo is equally important.

It is wise to link the logo to the homepage so that visitors will navigate to it without hiccups. A professional logo tells your potential clients the quality of services or products to expect from you. Consider hiring top web developers to design a new logo for your business website.

2. Optimize the homepage

Most of your visitors are likely to land on your homepage depending on your marketing strategies. What elements have you included on your homepage? Is it easy to navigate to other pages from the homepage? Is the experience seamless?

The homepage can include more sections than other pages on the site. However, you must pick the right elements or sections. The most important elements to include are an overview of your services or products, case studies, testimonials, and success stories. Other elements include useful resources, value proposition, an intro video, product features, and about us.

3. Do away with the clutter

It is easy to get caught up in uploading images, links and all sorts of information related to your brand. Even so, you may not be aware that you may be confronting the brains of your clients with too much information that they cannot process it well. The result will be confusion and a failure to focus on what is important in your website.

Hence, you must get rid of all the graphics, photographs, or any other content you deem unnecessary. Be sure to limit your links and options in the header and footer so that the client can focus on what is necessary. You must also create space between images and paragraphs to control user flow.

Hiring reliable web design services in Kenya becomes critical if you cannot identify the clutter on your site. Top developers will clear the clutter and include fresh content that keeps visitors scrolling.

4. Choose your fonts and colors wisely

When choosing your fonts, you must always have in mind the fact that users will access your website using different devices. Thus, whereas fonts may look sizable on a laptop, they may not scale well on mobile devices, which then makes them lose the desirable look. At the same time, ensure that colors are utilized strategically on the site.

Neutral colors are ideal if you want to create an elegant and clean impression. Remember that your colors must complement your logo and any other color used to create the fonts. In the end, your visitors will not only be able to focus on the most important content on your website, but they will also visit it regularly.

5. Review Navigation

You want your visitors to stay on your website as long as possible and order for products. You cannot achieve the same with a confusing website. Make it so easy for visitors to find what they are looking for on your site. A few seconds should be enough to find an item or information if you get navigation right.

Some of the factors to consider when designing your navigation bar include a responsive design and streamlined content. Part of the reason why you need to hire web design services in Kenya is to give users the best experience. The experience should not change drastically when a user switches to a mobile phone.

6. Optimize call-to-action buttons

Getting traffic to your website is one thing but transforming the traffic into sales is a different ball game. After reading about your products or services, what should the visitors do? Does your site give any direction or prompt visitors to take action?

Do not sit and wait for calls or emails without call-to-action buttons on your site. Include them in such a way that they are visible but not disruptive. Try to include most of the call-to-action buttons at the top and middle of the funnel. Otherwise, you will spam your website with too many buttons at the bottom of the funnel.

One important tip when designing call-to-action buttons is to help your visitors solve a problem. For instance, lead them to materials that relieve their pain points. You can offer video tutorials, webinars, price lists, or offers to meet different needs.

7. Add social share buttons

You can generate new traffic to your website from your visitors. Prompt visitors to share your content on social media by including social share buttons. You can reach the same visitors if they follow or connect with you on social media. Hence, it should be easy to access all social media platforms directly from your website.

8. White space is acceptable

You do not need to fill all the space with text and images. Leaving some white space is okay because it helps you break a page. Extra space improves readability and overall outlook of your site. However, you must be careful to retain a professional design.

It may be difficult to add white space if every page is full of content. The reality is that some of the visuals and links on your site may be unnecessary. As you clear clutter, think of the white spaces you can create on each page. Another important tip is to group content and then use white space to separate different groups.

9. Mobile optimization

We mentioned this briefly when discussing navigation and clutter. Most people prefer to access the internet on their mobile phones, which means that they will view your site on their smartphones. Hence, you must optimize your business website for mobile.

Before saving or publishing any changes on your website, check its outlook on a mobile phone. Most content creators will give you a mobile preview of your website. If you created a site without this tip in mind, it may be time to search for web design services in Kenya

10. Search Engine Optimization

You now have a responsive website with a professional design. Your visitors can easily navigate the pages and find whatever product or information they need. The next big question to ask is, will your target clients find the website on search engines?

A clear search engine optimization (SEO) strategy is important to help internet users find your website easily. The basic goal of SEO is to ensure that your website appears among the top search results for specific search terms or phrases. Luckily, you have multiple tools online to help you optimize your website.

The right approach to web development and design will usher you into a world of success and growth in your small business. If you still have queries on how to develop your site successfully, you may want to seek for the help of top designers in Kenya. Professional advice is particularly important if you lack basic web design skills.

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Top 10 Dating Apps in Africa

The majority of internet users in Africa access the internet on their mobile phones. The trend has led to thousands of mobile applications. The first generation of mobile applications in Africa targeted basic services such as banking and health services. However, current applications target economic, political, and social sectors including dating. In the past, people turning to dating websites to connect with other singles looking for love. Mobile dating apps are slowly overtaking dating websites. Most of the apps target mobile phone users in specific countries or regions. The most popular dating apps in Africa are outlined below:


Tinder

The Los-Angeles based app is popular in South Africa. The app is also gaining popularity in East Africa countries, especially in Kenya. The app has a simple user interface and allows users to share real-time photos as they chat with their match. Active app users get up to 100 matches in a month.

Grindr

The app targets gay men who prefer to date privately. Most African societies are conservative about same-sex relationships and marriages. Hence, Grindr has gained popularity because it offers gay men an alternative way of meeting and building relationships. Kenya is among the top users of the app. The developers claim that it is the safest gay dating app in Kenya and Africa.

SpeedDate

The dating app has more than 13 million users in the world. One of the features that attract users to the app is the five-minute video dates. Users can go on a virtual date with their matches for five minutes on the app. Kenya is among the top African countries with many active users on the app.

BeNaughty

Some people use dating sites and apps for fun. Such people are not interested in committed relationships or meeting a lifetime mate. BeNaughty is popular among these internet users. Users can vote for the best members and participate in such competitions. The downside of the app is that many users create multiple fake profiles for the fun of it.

Lovoo

Lovoo ranks among the top-grossing social networks in Africa. The app is an extension of the German dating website. One of the unique features of the app is that users connect with other users within their vicinity.

Zoosk

More than 25 million people in the world use Zoosk. The app has a behavioral matching engine that connects users with their perfect matches. The app ranks number 3 among highest-grossing iPad apps in Kenya.

SayHi!

The dating app helps its users to meet new friends and find love through chat messages. Users can locate potential dates in their location using a map on the app. The app enables singles to identify other local singles within their geographical location.

Are You Interested (AYI)

AYI is one of the most popular dating apps in Africa. The developers target mature singles interested in finding love. The app is integrated with Facebook and so users must create profiles on both social platforms. Users can share photos and see other users who are interested in them on the app. Access to Facebook profiles gives users more information about their potential dates.

OkCupid

OkCupid gets more than three million new visitors every month and ranks high among the most popular African social networking applications. South Africans are the most active users of online dating sites and apps on the continent. However, the app has also spread to East and West African countries.

Tagged

Tagged is one of the leading apps where people meet new friends, chat, and flirt. The app has more than 300 million registered users. Tagged is among the popular paid-up social networking apps. The app stands out because it has a playful atmosphere where people can meet and play social games.

Final Remarks

You are guaranteed to find some love with all these apps in the market. The big question is, does internet love lead to a serious relationship? Click here to find out more before you start looking for love online.

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15 Ways to Become a Professional Programmer in Kenya

Programming is one of the lucrative jobs in Kenya. Nearly 38 million Kenyans own mobile phones and the highest percentage of this population access internet on their phones. The statistics push organizations to build their online presence through customized websites and applications. Consequently, the demand for professional programmers increases every year. If you are thinking of building a career in this field, you are thinking in the right direction. Here are some of the ways of becoming a professional Kenyan programmer.

Learn the basics of programming

If you have not studied programming, the first step is to learn the basics including programming languages such as HTML and CSS. Learn different types of programming, and programming technologies or tools as well. You can register for crash courses in a local college or take online lessons. Most online tutors offer video lessons to help beginners understand the concepts fast.

Browse websites and applications

Familiarize yourself with different types of websites including social, personal, data mining, corporate, and informational websites among others. View the design and structure of each website. View the design and functionality of different desktop and mobile applications as well.

Take a graphics design course

Clients expect a complete website or application from a professional programmer. Learning graphics design enhances your competitiveness as a programmer. Learn how to use graphics software.

Learn internet protocols

Your clients will access your websites and applications online. Professional programmers require knowledge in internet protocols and structures including HTTP, POP3, and SMTP among others. Learn how web browsing software and servers work. The knowledge will help you build functional websites and assist your clients when websites develop technical issues.


Practice with simple websites and applications

After learning the basics of programming, internet protocols, and graphics, start creating your own websites. Put the knowledge into practice. You will understand most of the concepts perfectly when you apply them to a real website.

Learn client scripting language

The most popular client-side scripting language is JavaScript. The language is compatible with most browsers. Familiarize with this and other scripting languages.

Take advanced courses in programming language

Do not settle for the basic programming languages. Once you master the basics and apply them on your website, take advanced lessons. Remember your goal is to become a professional Kenyan programmer. Basic knowledge qualifies you for entry jobs and projects. Apply the advanced concepts on your website or pilot applications to test your understanding.

Learn the concepts of visual programming

Visual programming concepts apply to desktop applications. You need this knowledge to create functional applications. Familiarize yourself with desktop applications or software and learn their functions. Start with event-driven programming since visual programming in most cases relies on events.

Create pilot software or applications

Similar to web programming, you will understand the concepts of applications programming when you apply them to real applications. Create pilot software and apply the visual programming concepts you have learned. Start with simple projects and move to advanced software when you have mastered all the concepts.

Explore game programming

You do not have to follow the same trend as other programmers. You can differentiate yourself by learning game programming. In addition to accessing websites and applications, mobile phone users spend hours every day playing games on their devices. You may need to take extra language and graphics lessons to become a professional game programmer. However, game programming uses most of the concepts of desktop applications programming.

Advance to core programming

As you advance your knowledge and understanding of programming concepts and languages, you can explore core programming. Core or package programmers create code units for other programmers. For this advanced level, you may need to enroll in a software engineering program to learn the relevant programming languages.

Study systems programming

If you want to stand out as a professional Kenya programmers, learn systems programming. You will learn the science of programming instead of applying its concepts in real projects. You can train other programmers to apply the concepts instead of working directly with clients.

Learn from other programmers

Continuous learning is important because new concepts and tools emerge every other day. The previous steps involve learning on your own and directly from your tutor. You will learn much more and probably understand programming better when you interact with other programmers. Join discussions groups and forums to connect with other professionals. You can learn from experienced programmers by reading their materials such as books, magazines, journal entries, and blogs.

Also Read: HitPesa –Advertise, Connect and Grow Your Business! App Review

Build your portfolio

Create a personal portfolio with all the websites and applications you have developed in the learning process. The portfolio should include all the courses you have completed as well. If you are unsure about your pilot projects, create one professional website and application. Apply all the advanced concepts you have learned. You can ask professional programmers to assess the website and application before sending them to potential employers.

Apply for programming jobs

Look for opportunities to apply your knowledge and earn from it. Send your portfolio to the best software companies in the country. Do not shy away from internships especially if you have basic knowledge in programming. Such opportunities introduce you to the real world of programming. You will learn how to work in a team of programmers and deliver satisfactory products to clients.

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30 Most Downloaded Android Apps in Kenya

Mobile applications keep Kenyans entertained, inspired and informed. No wonder, many of them have continued to download them in the last couple of years. The consumers have been fascinated by a number of android apps Kenya.

Here is a table displaying mostly downloaded android apps in Kenya – Have a look!

Uber

The application has become popular in 2018 since it allows Kenyans to get affordable, efficient and reliable transport services.

Facebook

Kenyans still want to connect with their friends and share information using social media platforms such as Facebook.

Truecaller ID& blocker

This app helps the consumers to trace the identity of callers and to take security measures when utilizing a mobile phone. Considering the security issues posed by criminals in detention, the app will continue to thrill the population.

Opera Mini

This is one of the android apps Kenya that allows the users to have a better browsing experience. Its popularity rises from the fact that thousands upon thousands of Kenyans are using the internet to get services and access information.

Instagram

Kenyans from all walks of life love this app as it helps them to connect with their friends by sharing photos and other crucial information.

My Safaricom

It is no secret that almost every Kenyan utilizes Safaricom services and thus, would wish to have an app that enables them to have a better experience.

Also read:  Success behind Mobile and Web Developers in Nairobi

OLX Kenya

The android apps Kenya helps the citizens to buy and sell goods freely.

Kenya news tuko.co.ke

People in the country love to remain updated on the major events in the country. This app comes in handy in this regard.

Branch

Considering the economic harsh times in the country, many people need instant loans. This android app Kenya has helped them accordingly.  .

Fitness and lifestyle app

People are becoming more aware of the need to lead healthy lifestyles. Android offers them a seven minute workout to assist them in the course.

Security app

To secure their devices from malware practices, Kenyans have been downloading the security app by android.

Google play music app

The Kenyan population loves music. This app helps them to find their favorite music in a convenient manner.

Camera 360 ultimate app

Everyone with a Smartphone tries to take a shot of the best scenes in the country or even the ‘selfish’ . This app has helped Kenyans to utilize its features to take good shots and share with the friends.

Also read:  Mobile App Development Strategies to Embrace in Kenya

Android Keyboard

Using the apps, the users can type in a better way and accomplish numerous tasks.

Indeed Mobile App for android

The app is popular amongst the Kenyans who want to find jobs easily.

Facebook Messenger

Facebook owns several mobile apps including Facebook Messenger. Most users of the Facebook App download the Messenger as well. The App has become popular because it simplifies sending messages to friends on Facebook. Users can ignore all other pages on Facebook and chat with friends through the Facebook Messenger App.

Tala

The App was previously known as Mkopo Rahisi. Tala enables users to borrow soft loans through their phones. Through a simple application process, users can get fast loans and receive the cash on Mpesa.

Whatsapp Messenger

Most Kenyans have shifted from the traditional text messages to Whatsapp messages. The Facebook-owned app enables its users to share photos, text messages, and videos. Recent updates on the app allow users to make video calls to other Whatsapp users.

Facebook Lite

One of the major concerns among mobile app users is data usage. Most apps use large amounts of data, which discourages phone users from installing them. Facebook Lite provides a cheaper way to use Facebook, which is the most popular social media platform. The low data usage attracts Kenyans to the app.

Imo

One major reason why Imo is among the most downloaded apps Kenya is the ability to share free video calls. The app also allows users to send normal chat messages. Users can call and chat with other mobile phone users with the app on their phones. Imo is also popular among Kenyans because it works on slow networks.

HitPesa

Hitpesa offers a convenient, affordable, and effective way of advertising goods and services. Consumers are bombarded with so many advertisements online especially on social media. It becomes almost impossible to differentiate products. The Hitpesa app is popular among Kenyan mobile phones users because of the reward scheme. Users get instant rewards for viewing adverts on the app. Business owners use the app widely because they are assured that their adverts will reach their target customers.

Citizen News

Citizen ranks high among news channels and the same popularity applies to the Citizen News app. Many people prefer to stay updated on the current news instead of waiting for the usual TV broadcast. Consequently, news apps have become very popular in Kenya.

KCB

Banks have warmed up to the latest technologies in business. Kenya Commercial Bank has been on the forefront in offering digital services to its customers. The KCB app enables users to access their accounts from their phones instead of visiting their bank branch. The convenience of the app and friendly interface has attracted most KCB customers to download the app.

Saida Loans

The Saida Loans app is also among the most downloaded apps Kenya because of the convenience of borrowing money. Traditional bank loans involve lengthy processes and paperwork. Loans apps like Saida eliminate the hustle and make it easy to access quick cash on the phone. One reason why Kenyans have embraced such apps is that they do not need to open bank accounts to get a loan. Anyone can get cash via Saida Loans as long as he or she has a good credit rating and constant income.

Jumia

Kenyans have embraced online shopping for all items. Previously, online stores like Jumia were selling all their items via a website. However, the stores have shifted to mobile apps to enhance the experience of buyers. Jumia is among the leading online stores in Kenya and its app has become equally popular among online shoppers. Kenyans love the app because they can order for any item with a click of a button, pay for it, and have it delivered at their door step.

Candy Crash Saga

This app is more popular among women than it is among men. Women spend hours playing Candy Crash, which explains the App’s popularity. The App is slowly becoming popular among men as well. Candy Crash can be addictive and Kenyans love playing the game.

Twitter

While Facebook continues to lead in popularity among social media platform, many Kenyans still prefer to connect via Twitter. The app is most popular among people who like to follow trending topics and news in Kenya and around the world. Twitter is also popular because of the limitation in the length of posts.

KTN News

Here is another news app that ranks high among the most downloaded apps Kenya. KTN is a huge brand in the media industry. Kenyans download the KTN News to keep up with the latest news and events.

Mdundo

The Mdundo app is a must-have for music lovers. Kenyan musicians are aware of the popularity of the app. Hence, they ensure that their music is available at the Mdundo website and app. Kenyans download the app in large numbers to listen to their favorite local tunes.

Bible in Swahili

Bible apps are popular around the world. Mobile phone users can get inspiration on their phone instead of going through the printed Bible. The Bible in Swahili has become popular because it offers a translation that every Kenyan understands.

All in all, there are no regrets if you download any of the applications listed in this piece.

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Useful Mobile App Ideas for Start-Ups

You probably have been considering a mobile solution for your start-up, but cannot quite tell what you need your app to do. Scheduling? Coupons? Or is it to handle special needs? It can be very challenging to know what features to include in your app, particular those that complement your business. One way to go about is to identify developers that offer custom mobile app design in Kenya

The advent of the internet and technology has led to the development of high-tech solutions to both existing businesses and start-ups. It is no longer just about the quality of products and services you are offering but their accessibility too. Mobile apps are a great way of making your products and services accessible to many people geographically.

To remain competitive in the market, sales experts advise the acquisition of technology solutions by all entrepreneurs. If you are on the verge of doing so, here are some mobile app ideas that can inspire you to make the right choice for your business.

Mobile apps for real estate business

How can you add creativity and vision to the numerical part of your real estate business? Think of an interactive solution offering a wonderful user experience with all kinds of information as may be required. An interactive and easy-to-use interface will keep your clients scrolling the pages.

Imagine having a mortgage calculator built in an app making it possible for clients to request evaluations of their homes while being able to compare the costs of renting and buying among other aspects. At the end of the day, clients need a cost estimate to take the next step in acquiring or renting property. The calculator helps them make a quicker decision.

It is all about engaging your users and providing timely information. The advantage of getting a custom mobile app design in Kenya is that you can include the features that suit your customers. For instance, you can include push notifications on the app. Your clients will get real-time notifications of new market listings.

Another important feature for your real estate app is a rich and appealing design. If your app is appealing, clients will automatically think you have the best listings. Upload high-quality photos and videos of the properties you intend to sell. A great visual impression will lure app users to take action and contact you.

The world is no longer using the traditional maps but GPS. Consider including GPS integration in your mobile solution. The feature will enable users to view the exact location of every property that you post. You will need to prepare your team for impromptu visits from interested clients.

Hosting an informative business catalog

The art of selling is very diverse and the better you master it, the more likely you are going to be successful. Do not remain in the past where companies gave printed catalogs to shoppers. Companies are now adopting mobile solutions for their product catalogs.

Here is a good example. For Webb Wheel App, the would-be customers can get instant access to a lot of information about the product offered by the Webb Wheel Products, Inc. This perfectly makes for a great and informative user experience. Most importantly, you will find item descriptions and the company’s goods in action.

A major advantage of displaying your products on a mobile app is that you can update the catalog at any time. In addition, customers can shop directly from the mobile app and pay for goods. Muva offers payments integration in Kenya to enable your customers to pay for products on the app.

Mobile apps for Health and fitness

Health is a great concern to masses of people. You cannot run a business in the area of health and fitness without a mobile solution. People need access to information that can relieve their pain or prevent it from recurring.

Think of an app that does not only sell health and products but also provides accurate content. This is ideally what Fresh ‘n’ Fit did – allowing all men and women to feel fresh every day. There is a lot of useful content contributed by various experts around the universe. The featured experts recommend the best products to apply and remain sound on health matters.

Wearable technology has transformed health and fitness business, especially those that market their products online. If you are considering a health and fitness app, think about the platforms on smart devices. Imagine clients seeing your products or services by just looking at their watch or bracelet.

Another important feature in health and fitness apps is tracking activities. Users download fitness apps hoping to track miles covered, calories burned, and speed in each activity. The features call for an expert in custom mobile app design in Kenya.

Your Mobile App Developer

All these great ideas are happening in your neighborhood and you could easily get a solution for your business start-up. Ask the best apps developers in Kenya and you will get a very suitable solution to increase sales today. Your app will be customized to perfectly match your needs. A customized solution is important because we all have different needs. You just need to figure out what you want and then leave the rest of the work to the developers.

 

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