Samsung Unpacked 2020: Here Is Everything You Missed

Samsung holds a popular event every year dabbed “Samsung Unpacked.” In the event, the company reveals its latest devices before they hit the market. This year’s event was held on February 11, 2020.

The popularity and performance of Samsung devices in the global market make the event popular. If you do not have the time to go back and watch the live stream of the event, here is a summary of what may interest you.

Galaxy Z Flip

The rumours about the return of the Samsung flip phone started last year after the Galaxy Fold was introduced. Tech analysts noticed that manufacturers were going back to old designs and reintroducing them with new functions.

Some images leaked of the predicted flip phone. However, you cannot be sure until the manufacturer makes an official announcement.

Well, the flip phone is back with the following features:

– It has a 6.7 inches OLED screen

– The display when folded shows new notifications and battery level

– You can take quick selfies when folded

– The device has a “flex mode,” which a halfway unfold that resembles a laptop-mode

– The flex mode is ideal for hands-free video calls and selfies as well. It clicks at around 120 degrees on the hinge

Galaxy Z Flip: PHOTO|COURTESY

– The three-stop hinge has a layer of fibers that protects the device from dust and debris

– Galaxy Z Flip will start shipping on February 14, 2020 at an introductory price of $1, 380 in black and purple variants. Samsung will release the gold version later.

– The flip phone folds and unfolds more like the Motorola Razr

– It closes to a smaller square compared to its previous version that was released in the 2000s

– The device is 183 grams with 256GB storage, 8GB RAM, and Snapdragon 855 Plus processor

– The estimated shelf life of its Infinity Flex Display is 200,000 folds.

– Galaxy Z Flip has three cameras for photo lovers; a 10-megapixel f/2.4 selfie camera at the front, a 12-megapixel ultrawide camera at the back, and a 12-megapixel regular camera.

– It is has a custom UI that gives a different view of images and videos

– The device has multi-view window support to enable multitasking or using multiple apps

-Galaxy Z Flip is different but it feels and functions like a better foldable design of the Samsung Galaxy Fold that was officially launched in 2019.

Read Also: Samsung Galaxy Fold is finally in Kenya: Why Is Everyone Talking about it?

Galaxy S20

Samsung announced the Galaxy S20 at the event, which comes in three series. The company seems to have been building up to the new decade for the past three years.

In 2018, the phone manufacturer released the Galaxy S9. Last year (2019), the Galaxy S10 hit the market. Many expected  S11 this year but Samsung skipped all the way to S20, perhaps to mark the new year and decade.

Here is what you need to know about the new S20 series:

– The phone comes in three variants that include S20, S20+ and S20 ultra.

– The recommended retail price for S20 starts at $999, S20+ at $1,199 and S20 ultra at $1,399

– The three variants support the 5G network

– The phones have different display sizes that include 6.2 inches,  6.7 inches and 6.9 inches for S20, S20+ and S20 ultra respectively.

– Samsung has gone all out with the cameras of the three devices. S2O has 3 cameras while S20+ and S20 ultra have four cameras.

– The largest cameras in both S20 and S20+ are 64-megapixel. S20 ultra has a 108MP wide angle camera.

– S20 and S20 + have a 3x hybrid optic zoom and up to 30x super-resolution

– S20 ultra has  a 10x hybrid optic zoom and up to 100x super-resolution

– The front selfie camera is 10MP in the S20 and S20 + and 40MP in S20 Ultra

– You can shoot 8k videos with any of three devices

– S20+ and S20 Ultra have a depth sensor that improves the quality of images and videos for the users

– The series comes with the “Single Take” option for videos, which allows you to take a short video and get different versions. You can share the video in looping clips, boomerangs, and AI-enhanced versions among others.

– You can start ordering for the S20 devices from February 21, 2020, but Samsung will release them officially into the market on March 6, 2020

Galaxy Buds +

You may need new buds to go with the new devices. Samsung thought of it and announced the new Galaxy Buds + alongside the new mobile devices. Expect the same quality sound with the buds as it is with the original Buds.

Here is what to expect with the new Buds +

– A dual-driver system in place of the single driver system in the previous make

– The Buds can run up to 11 hours on a full charge

– Samsung sells a charging case alongside the Buds that provides addition with a single pinch that can last for another 11 hours

– The Buds+ can charge wirelessly with the “PowerShare” feature as long as you have a compatible Samsung device. The Company introduced this feature in some of its latest devices in 2019

– You can charge the Buds wirelessly within 3-4 minutes to get enough charge that will last for at least 1 hour

– The Buds + will retail at $149 starting February 14, 2020

Final remarks

Samsung is already shaping the decade with its new range of devices. The capabilities get better in every new device that the Company releases into the market. You can be sure that there will be a new series before competitors can copy the outlined features.

As tech giants shape the future, what are you doing about the technology in your startup? Are you stuck in outdated systems and technologies that slow your business down? Talk to Muva if you want an upgrade or to keep up with the latest technologies in this new decade.

Show us some Love:

5 Tips to Increase Your Earnings From Your Mobile App

In a previous article, we looked at different ways through which you can make money from your mobile app. If you have already developed your app, you may be tempted to jump right into it and start earning.

However, the reality is that not every app earns money. Some people apply the same money making strategies but fail to earn even half of their investment in developing the app.

If you are not earning from an app, chances are that you got something wrong in the development process.

We always advise that you work the best iOS or Android app developers in Kenya to ensure that you get the app right from the beginning.

However, if you already have the app or cannot afford to hire a designer, you can still earn from your app.

A few changes or updates on the app will get your target users’ attention.

If you are earning little or nothing from your app, consider these tips before dismissing your app as ineffective.

1. Choose a catchy app name

Before launching into the world of app development, realize that the competitor is stiff.

Millions of other developers are trying to earn from the same pool of mobile phone users.

Users have no time to spend on app stores looking for your app. Chances are that they will move to the next best alternative after the first trial.

Remember that the name is the first thing that potential users will see about your app.

Look for a catchy or attention-grabbing name for your app. Think about its function when drafting the name.

Users should get a hint of its purpose immediately after reading or hearing the name.

Right after choosing a name that describes or hints at its function, create a short and clear description of the purpose.

Use the description to display your app on your preferred app stores.

2. Short and informative description

App stores give you space to describe your app after the name and brief description. Use that space wisely.

If the name does not sell it or convince users about its benefit, the description should.

Consider it as your chance to persuade mobile phone users to download, install, and keep the app installed on their devices.

The description should be informative but brief. Few people if any have time to read a full easy on the app features.

The readers should read the main features before clicking on the “read more” button.

Most app users do not read past the first few sentences. A strategy that works for most apps is to list the main features in point form.

Potential users can skim through the list before making a quick decision.

3. Pick the right screenshots

Many people do not read the text in the description section until they see screenshots.

Users can determine if the app is useful or not with just a glance.

Remember that some of your target users have basic development skills.

In addition, some have already downloaded alternative apps that proved ineffective.

You can combine text with the screenshots but ensure that the final image is not clumsy.

The text should explain or name each feature on the screenshot. Remember that the app store will create a line up with the screenshots.

Hence, ensure that the images have a flow from the main features or interface to other pages on the app.

4. Differentiate your app

How different is your app from the competitors’ app?

Before launching your app, visit different stores for iOS and Android apps.

Browse the category of your app and see what your competitors have already done.

You may think you have a unique idea only to discover that another developer has already implemented it.

You can learn from your competitors but not copy everything you find.

Differentiate your app with a unique and appealing design. Ensure that it functions as good as you describe it.

Visit all the pages and sections and ensure that they are all functional. Remember that users will access on different devices with varying resolutions.

Development does not end with launching the app or attracting thousands of downloads.

You must update the app continually to include new features and accommodate the latest technologies.

Keep your users informed of the updates.

Sometimes users forget an app until they are notified of an update.

5. Advertise

You got everything right from the design to the name, description, and functional pages.

The next step is to make noise about the app.

Mobile phone users need to know that your app exists.

Remember your earnings depend on the number of users who click your ads, buy your products or services, or subscribe to additional features.

The more people download the app the higher the chances of converting them into sales.

If you have a business website, encourage visitors to download the app for a better experience.

Social media and email marketing can help get the word out at a low cost.

If you have enough resources, consider the traditional advertisements such as radio, television or billboards.

One promotional strategy that can attract hundreds of users is offering discounts on the subscription fee or items bought on the app.

Advertising goes hand in hand with a great design, offering solutions and constant updates.

Some users may download the app for the discounts or out of curiosity.

The functions on the app will them using the app. Hence, do not over-sell the app in your marketing campaigns or make false promises.

Focus on solving problems or meeting your users’ needs.

If the app meets their expectations and needs, you will have a constant flow of income from it.

Every business requires a strategy including making money through a mobile app.

Do not compromise on your choice of an app developer to save the investment cost.

Experienced developers know the best features and functionalities that will keep your users engaged.

Remember you face stiff competition from developers around the world and hence the need to create a unique and functional app.

Show us some Love:

Kenyan Logistics Gains Huge as Sendy Closes $20 Million


The on-demand logistics space in Kenya is about to scale to a new height following Sendy’s announcement. The logistics start-up announced the successful series B round that raised $20 million. Atlantica Ventures led this round backed by Toyota Tsusho Corporation.

Atlantica Ventures is a venture capital fund with a focus on tech start-ups in Africa. The fund started in 2019 and is still new in the African logistics space. The Japanese automotive firm, Toyota provides capital funding to start-ups through its investment arm, Toyota Tsusho Corporation.

Other participants in the Series B round included Sunu Capital, Kepple Capital, Asia Africa Investment, and Vested World.  Sendy was officially in 2015 and has since expanded its operations from Kenya to Tanzania and Uganda.

Evanson Biwott, Meshack Alloys, Don Okoth, and Malaika Judd co-founded Sendy. Over 5,000 vehicles are already registered on its platform. Some of the major clients that Sendy serves include Safaricom, Unilever, and Maersk.

Business model

Sendy operates under an asset-free model that allows it to invest most of its capital funds in technology. Clients in need of delivery services connect with drivers via a mobile app or web platform. The rates vary depending on the type of courier and distance.

The logistics start-up focuses on helping entrepreneurs grow their business by offering fast, reliable, and affordable delivery services. With the rise of online businesses in Kenya, minimising delivery expenses is important to business owners. Kenyans have embraced e-commerce but delivery costs increase prices significantly.

With less than Ksh. 100, a business owner can deliver a product within Nairobi’s CBD via a runner courier. Sendy offers the alternative of express bikes for small packages at a base price of Ksh.280. Pickups and vans are available for medium loads and trucks in different sizes for big loads.

Sendy has tried to cover all types and sizes of businesses in the market. Another selling point is its insurance cover on products in transit. African business owners know the risks involved in transporting goods, especially across borders.

The first step for new clients is to create an account on the Sendy app or web solution. The client will then choose a pickup and destination for the item(s) that needs delivery. The app automatically gives an estimated cost based on the chosen courier services.

Clients can track the designated driver in real-time until the goods arrive at the destination. Sendy boasts of an efficient customer service that is ready to serve clients in case of issues with delivery. The company delivery anything from farm produce to furniture, clothes, parcels, and food.

Competition

Sendy’s major competitors in the Kenyan market are Nigeria-based Kobo360 and Lori systems. Both companies have raised significant amounts through venture capital to expand their operations. In 2019, Kobo360 raised $20 million in its Series A round. Goldman Sachs was the major investor in that round.

Lori systems closed $30 million in the same year. Kobo officially launched its operations in Kenya in 2019, having established a strong presence in Nigeria and Ghana. Sendy has already established its presence in the Kenyan market.

The major challenge now is to keep its client base in the presence of the new entrants. The logistics space is huge but risky. Expansion to different markets, optimizing safety, and fast deliveries are necessary to win.

Sendy plans to stay ahead of its competitors by upgrading its technology. The current technology is already a step ahead but further investments in better technology will boost its competitiveness. Sendy faces other established competitors such as Glovo and small logistics firms, especially public transport companies.

Growth and expansion plans

Sendy remains committed to efficient deliveries and helping business owners to reduce their costs. The logistics company intends to deploy new talent to improve its services further. The talent includes engineering and data teams that will help in improving operational efficiency.

Sendy intends to optimize its trucks and set up service centers for its vehicles. The speed of delivery depends on the trucks, especially for heavy loads. Packed trucks are a common site on Kenyan roads majorly because of breakdowns.

The start-up may solve this issue for business owners with efficient trucks. The move is an opportunity for drivers who intend to join the network to invest in the best truck models.

Opportunities for Kenyans

$20 million is a good deal for a Kenyan company that has already established its brand in the market. What does it mean to Kenyans at a time when economic projections show tough times ahead? Let us break it down to you. How can you benefit from such an investment?

The obvious path that most Kenyans would follow is to apply for a job at Sendy. You may be lucky to get a good job as a data scientist or engineer if the company follows through its expansion plan. However, such opportunities are limited. You need to think beyond getting a job.

Some Kenyans are already ahead of the curve. We have witnessed foreign companies like Kobo360 and Glovo succeed in our market. Kenyans are establishing their own logistics solutions or apps that operate the same way as Sendy and its competitors.

Muva Technologies helps clients develop such mobile apps ideas further into income-earning ventures. Learn from Sendy. Four investors came together to establish a business that can raise $20 million from international venture capital funds.

If you start today, your business could be the next in line for such huge investments in the coming years. The initial investment is huge. You may need to work in partnership with like-minded people but start. Think beyond Kenya to other parts of Africa where business owners face the same challenges in delivering products.

Final remarks

The logistics space in Africa presents multiple opportunities for Kenyans to create solutions. E-commerce is expanding fast in the country. Kenyans need to wake up to these opportunities before foreign companies dominate all major markets.

Even with companies like Sendy in the market, the space is large enough for new entrants to provide better solutions. The successes of established logistics companies should act as pointers to entrepreneurs to existing business opportunities.

Show us some Love:

Black Friday, Cyber Monday, and Online Shopping: What is the Connection?

November comes with much hype about Black Friday and crazy discounts from major retailers. You can hardly use the internet without ads popping up about it.

The ads come to your phone, email, and social media timelines. Retailers go a step further and advertise Black Friday sales on billboards and through media houses.

Where did these holidays begin and what is their connection with shopping?

The History Black Friday

The term “Black Friday” was first used to refer to a financial crisis. On September 24, 1869, the US gold market crashed.

Two financiers in Wall Street, Jim Fisk and Jay Gould caused the crash after purchasing gold in large amounts. The day of the crash was a Friday, which was referred to as Black Friday after that.

The term has also been associated with profit and loss accounts. In the US, retailers recorded their profits in black while losses were marked in red.

The story goes that throughout the year, the accounting books for most businesses were in red. However, the situation changed on the Friday after Thanksgiving.

Thanksgiving is celebrated on the fourth Thursday in November. Retailers would record a boost in sales on the Friday after such that their books changed from red to black.

People travel to be with their families on Thanksgiving. Family gatherings are partly associated with increased shopping.

Black Friday in Philadelphia

Philadelphia has a different story about Black Friday. In the 1950s, police officers throughout Philadelphia called the Friday after Thanksgiving “Black Friday.”

The city would host the Army-Navy football game, which attracted tourists from all over. It was hard to control the crowds and the chaos that came with it.

The officers had to deal with increased traffic jams. In addition, some people took advantage of the chaos and started shoplifting.

It was simply a chaotic Friday and police officers would hardly get time off. The term helped described their day after an exciting Thanksgiving evening.

Cyber Monday

Cyber Monday is the Monday after thanksgiving. The term was first introduced in 2005 and has slowly gained popularity.

Ellen Davis, a leader at the National Retail Federation (NRF) coined the term, which retailers and shoppers adopted quickly. The Federation had noted a trend in online sales on the Monday after Thanksgiving.

Online retailers experienced a significant increase in traffic and revenues. Davis first thought of calling it Black Monday but the term sounded too sad.

The Federation settled on Cyber Monday and issued a press release statement on the same. True to their expectations, the world took on the term fast.

Association with Online Shopping

The travel and social habits around Thanksgiving lead to increased to shopping before and after the holiday. Every holiday is associated with shopping as people gather to celebrate.

However, Black Friday and Cyber Monday come with the best deals and discounts from retailers. Entrepreneurs have used the holidays over the years to encourage shoppers to buy even more from their stores.

Today, the world has better access to the internet than when the holidays were first introduced. Hence, online stores record almost the same amount of traffic as physical stores.

In fact, Cyber Monday was coined after increased online sales. One myth about the increase is that most shoppers were home for the holidays.

Buyers have access to fast and secure internet at home where they can easily shop online. In addition, shopping online helps family members to surprise their loved ones with random gifts.

E-commerce today comes with the option of delivering gifts to the recipients’ location. Shopping together in a physical store limits the fun on exchanging gifts.

In the US, retailers record billions of dollars in sales from Thanksgiving to Cyber Monday. The sales increase every year.

Tips for Kenyan Entrepreneurs

Kenyan businesses have been adopting the culture of offering crazy deals and discounts on Black Friday. Although the holidays are considered as “western” or white, retailers have made them popular locally with discounts.

The spread of e-commerce in Kenya has enabled entrepreneurs to increase online sales during these holidays. However, some stores are yet to catch up or maximise their sales during Black Friday and Cyber Monday.

If your store falls into this category, try these strategies in the coming year and taste the difference:

1. Prepare your online store

If you are reading this and operating without an online store, you are in the right place. Muva Technologies can design an amazing e-commerce website for your business. Your first step will be to create the website and promote it.

Gone are the days of relying on websites alone. Your business needs a mobile app as well. Many buyers are considering purchases via an app if the quality and pricing are consistent with the e-commerce website.

Again, we can help you develop an app that suits your business.

Ensure that your website is mobile-responsive and fast. Audit all pages to identify and clear any errors. Ensure that all listed items are in stock.

2. Start early

A new term has been coined after Black Friday, that is, Black November. Retailers are no longer waiting until the week of Thanksgiving to market their products and discounts.

The sales start at the beginning of November. Do the same. Prepare the deals and including the ads before November. Run the ads throughout the month on as many marketing platforms as you can.

3. Retarget

Black Friday and Cyber Monday are great opportunities to drive traffic to your online store. The holidays are already associated with a shopping craze as described above.

However, you will have hundreds of visitors to your online store that will not purchase anything. Many will browse your deals and not place any order while some will abandon their carts halfway.

You may have the same experience in the physical store. Some buyers may contact you about the deals without any purchases.

Follow up on all new contacts that you get during this season. Have retargeting marketing strategies to sell to them even after the deals are over. The buyers already know about your business and are likely to buy from you in the future.

Final remarks

Your success in driving sales on Thanksgiving, Black Friday, or Cyber Monday depends on the state of your online store. Allow expert developers at Muva to optimize your e-commerce website or create an e-commerce app for your brand. It is not too early to plan for the next holiday!

Show us some Love:

Samsung Galaxy Fold is finally in Kenya: Why Is Everyone Talking about it?

Do you remember the days of foldable phones? Well, they are back! Samsung broke the limits in manufacturing smartphones earlier this year with the folding design.

Samsung Galaxy Fold was released into the market in February 2019. It has taken several months for the device to reach the Kenyan market. However, the phone has been in use in other parts of the world since its launch with positive reviews.

The head of Samsung’s mobile division in East Africa, Charles Kimari was excited about the launch. At the event, Charles indicated that the device’s capabilities have never been seen in the history of smartphones.

The capabilities and price got everyone talking on social platforms. Here is what you need to know about the device.

Features and capabilities

The Infinity Flex Display of the smartphone is the first in the world. Of course, phone manufacturers will quickly replicate it but Samsung has set the pace.

You can expect cheaper brands with the same design in the coming years. It happens with every new trend in mobile technology. However, it will take the brands some time to catch up with the full capabilities and functions of the new phone.

Perhaps the ability to multi-task while using the folding smartphone will interest you. The Samsung Galaxy Fold is built with the capacity to support heavy tasks including video games.

Watching and sharing videos is fast because of its advanced performance. You know the frustration of waiting for a video to load and play? The new smartphone solves that for you!

In addition, you can run three apps at the same time with 12 GB RAM. It functions more like your PC. Samsung included a high powered AP chipset to help consumers do more.

Try opening 3 apps on your device and evaluate its performance. Most devices in the market stop functioning and prompt you to close all the apps.

The intelligence functionalities set the device apart from other Samsung innovations. Many phones are yet to come close to this level of production.

The Company added Bixby Routines, which enable the smartphone to anticipate your needs. In short, Samsung is enabling you to do more with your mobile device than call, text, and keep up with social media.

You can program your life with the smart device and use your time more efficiently.

The Routines streamlines your phone time to ensure that you do not forget important activities or spend too much time on one activity. Most phone users are guilty of spending too much time on social media chats.

A device with Bixby Routines reminds of specific actions based on the time, event or location. The smartphone adapts to your life and preferences.

The large 7.3-inch display is synonymous with the latest Samsung smartphones. It collapses when folded to a 4.6” display.

Folding the device reduces the resolution of the display as well. However, the resolution is still above many devices’ resolution in the market.

Get this, the Galaxy Fold has 6 cameras! Talk about pushing mobile phone technology to the next level! If you like keeping memories with photos, this phone is definitely worth your consideration.

Phone manufacturers have realised the importance of clear images and videos. In our world of selfies and social media, you need clear photos from all angles.

You are assured of clear shots with 6 cameras at your disposable.

Data Security

Data security has become such a big issue to the extent that Kenya introduced a new law for the same. The concern is not specific to the Kenyan market.

People around the world have become suspicious given the rise of malware that spy on smartphone users. You never know the information that an app accesses and shares from your smartphone.

Samsung thought of this concern among consumers. The Galaxy Fold is equipped with Samsung Knox to improve data performance and keep your information safe.

You can hardly avoid using your phone to shop with the popularity of mobile money transactions. Banking apps have us accessing our accounts from our smartphones.

Hackers target social apps as well through links that enable them to access data on your device.

Samsung Knox enables you to use your mobile device without worrying much about data security. Most of the latest Samsung smartphones come with the security platform.

However, manufacturers cannot give a 100% guarantee on data security. Even with such platforms as Samsung Knox, you still have to be careful of the data you share or upload on your device.

Price

We know you are looking for this part! Well, for most consumers, buying a smartphone boils down to its retail price.

The introductory price of the Samsung Galaxy Fold in Kenya was set above Ksh. 200,000! Too high?

While you are thinking about the price and your bank account balance, the phones sold out immediately after the launch!

The retail price overtook the folding design in most discussions after the launch. It seems some consumers have been waiting for the phone to hit the market since February.

Clearly, owning the folding Samsung is a luxury, just as it was with the first foldable phones back in the day.

The quick sales did not come easy. Samsung ran a campaign for about 2 weeks prior to the launch and it worked.

Samsung Galaxy Fold falls into the category of smartphones that require some consumers to take a loan to purchase. Charles did mention of a plan to provide financing in the future to enable consumers to purchase the device.

Such plans involve partnerships with local banks. Hence, you still have a chance to own the device if you cannot pay out of pocket. You just need to wait until Samsung keeps its promise of such partnerships.

Final thoughts

Samsung has set a new standard in the market that other brands will soon follow. The retail price may be high for many consumers but the quick sales show there is a demand for high-end smartphones in the Kenyan market. It also seems like the old saying is true. History repeats itself. The competition in the global market for smartphones is pushing manufacturers to break limits in design and capabilities.

Show us some Love: