Does Your Business Really Need An App?

Business owners feel the pressure to keep up with every new trend in the market. Some realize when it is too late that their investment was unnecessary. Mobile devices have become reasonably cheap and this has increased the number of potential app users. Every business wants to reach this market with an app or a mobile-friendly website.

Google Play Store was launched in 2008 and five years later (2013), the store had a million apps. By December 2018, the store had about 2.6 million apps. The second largest app store, Apple’s App Store had almost 2 million by the close of 2018 (Statista). The numbers are likely to double in the next five years.

Before you hire mobile solution developers in Kenya for a new business app, you need to consider these numbers. Your app will be competing with millions of other apps. That said, your business is serving a specific niche. Hence, you do not need every smartphone owner to download your app but those who fall within your target market.

So, how do you determine if you need to invest in an app or continue using your website? Ask the following questions:

1. Will the app solve a problem?

What value will your app add to your customers? Smartphone users are always trying new apps, especially after launch. However, the app will remain unused for months if it does not solve any problem. Before you develop an app, think about the pain points of current and target customers.

An app should make it easier, fast, and convenient for customers to access your products or services. Consider the processes in your business that the app can automate. For instance, some of the best performing apps enable users to order and pay for products via mobile money services. Clients get products at the doorstep with just a few clicks on their mobile device.

You do not need to replicate the functions on your website on a mobile app. A good app should provide a better and unique experience that users cannot get on your site. Such an app is easier to market, especially if your customers are accustomed to using your website.

2. Do you have a mobile-friendly website?

The need to keep up with the app development trend is understandable. However, you must get the basics right before reaching out to your customers with a new platform. Is your website mobile friendly? How many visitors do you get every hour, day, or week? Do the visitors return or visit more than one page?

Check the insights for the website and test the experience on a mobile phone. Much as an app gives you traction with your customers, you still need a functional website. Some phone users still prefer websites because of the storage space and data that apps consume. Talk to mobile solution developers in Kenya if your website needs some changes.

3. Does your business rely on data?

Every business requires data to measure its effectiveness and performance in different periods. However, some type of businesses requires data more than others do. Such businesses have a tedious task of transferring customers data from desktops to mobile devices. For instance, delivery services get clients from their websites, social media, and other platforms.

The process of transferring client data from these sources to mobile devices is tedious. If your business has a similar challenge, an app is necessary. You can synchronize processes and generate customer data easily when your clients use an app to access your services or products.

4. Do you have or intend to launch a loyalty program?

Loyalty programs are among the effective marketing strategies that businesses use to retain their customers. Rewarding your repeat customers shows your appreciation of their business. Rewards will bring new customers as well. Mobile apps provide an easy way of launching and managing a loyalty program.

It is easy to generate real-time reports from a mobile app. You can reward users for purchasing products using the app or recommending it to others. The data from the app will help you send out the points, discounts, or any other reward in real-time. For instance, if you offering cash rewards, you can integrate Mpesa into your app and send instant rewards.

5. Do your competitors use apps?

Every business owner dreams of setting the pace in the industry. While your business strategy is unique, you cannot ignore your competitors. You may be leading today but if you do not keep with the latest trends, other businesses will soon overtake you.

Check the top five competitors’ strategy in using mobile apps. Are they using apps? How do their apps function? How many downloads have they scored on app stores? You cannot succeed in business without analyzing numbers. If clients are downloading and using their apps, you need to get in touch with mobile solution developers in Kenya. immediately.

6. Does your business require user-generated content?

Most businesses develop content for their website and social media internally. An alternative strategy is to allow your clients to participate in content creation. If you are already running such a strategy or intend to try it out, an app will help you achieve your goal. Think about content such as photos and videos that users can share on your online platforms.

It is also effective to run a campaign with a mobile app. Once you launch the campaign, you can request users to share it on their platforms for a reward. Since most smartphone users spend hours on apps every day, the prompts will persuade them to share or participate in the campaign.

Final remarks

Developing a mobile app is a great idea but you must do your homework well before taking the leap. The goal of having an app is to deliver additional value to your customers and business. If the response to all or most of the questions above is yes, then you need to identify mobile solution developers in Kenya. Develop a customized app that serves the needs of your clients and give them a better experience when interacting with your business.

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