How to Use Web Design to Build a Strong Brand

Are you trying to make your brand more visible online? Well, web design is one of the key strategies that many website owners ignore. You must consider design as a branding strategy when hiring website developers in Kenya. A strong brand does not only help you to attract new customers to your business but also turn them into repeat customers.

Where does web design come in when building a brand? The internet has provided new platforms for customers to search information about companies or service providers. Your target clients will first search for your website online, check your product range, and compare your prices with your competitors.

Before a customer places an order or calls your company, the customer has an idea about your brand. Your website becomes the first impression of your business that customers get. We share a few tips on how to use design to establish a strong brand in the market.

1. Choose the right color

The first thing that visitors notice about your website is your choice of colors. Every color has a specific meaning or effect on your visitors. For instance, most people associate the green color with health or the environment. Orange creates a fun theme while blue communicate calmness.

The right color depends on your products or services and target market. For instance, if you are selling luxurious products such as watches or jewelry, black and gold are great colors to use on your website. If your target market consists of young people or the millennials, orange is a good choice.

2. Redesign your logo

From the colors, the visitors will start to look for your logo. The internet has many free logos but it is risky to go for a free logo. Thousands of other business owners around the world have access to the free logos as well. Hire website developers in Kenya to design a unique and professional logo for your business.

Ensure that the logo is visible. The top left corner is the recommended location for a logo. You can add a value proposition below or beside the logo depending on the design. Combining the two communicates to the visitors what your brand is about even before they scroll to other pages.

3. Connect with your audience’s feelings

Top brands across the globe have mastered this strategy with their websites. You can do the same and increase your brand visibility. How do you want your audience to feel when they see or hear about your brand? The design should bring pleasant emotions to your audience.

Your choice of color will help you stir up the emotions you desire. For instance, hospitals use pale shades of green to calm their patients. If you must use formal colors, consider using media on your website to connect with your audience.

Add interesting video clips or images that market your brand or products. Keep the videos short and small in terms of size to improve the loading time. If the videos or images take too long to load, your hard-earned visitors will leave.

4. Choose the right language

Web design goes beyond colors and the layout of web pages. The major reason why visitors come to your website is information and not the layout. Hence, how you present the information is important. Study your target audience to determine the right language to use. Have website developers in Kenya check your current language and advise on the best approach.

A casual language works for the youth but the older generation prefers a formal language. You can use a playful language in a way that captures the interest of all clients. Balance between the playful and formal languages. Avoid jargon, hard vocabularies, and offensive words. Consider the preferences of different cultures as well.

5. Add a personality to your brand

What personality can your audience associate with your brand? Add some character to it or anthropomorphic elements. The term simply means that you give human traits or qualities to objects or animals. A good example of anthropomorphism is the little bird that is synonymous with Twitter.

Think of a character or personality that suits your brand. The key thing is to assure your clients that they can rely on your brand for quality services or products.  Clients should associate your company with honesty, fairness, and safety as well.

6. Be consistent

Your goal is to communicate the same message about your brands to all customers at all times. Hence, you must be consistent with your choice of colors, font, graphics, and layout. Avoid sending mixed signals to your visitors. If you are communicating or selling a luxurious or high-end brand, maintain the same theme.

Consistency helps in creating a memorable brand. The moment a client sees a certain combination of graphics, colors, and font, your brand should immediately come to mind. Using a consistent design helps you improve the load time as well. You will be reusing the same images and graphics, which makes it faster for visitors to load pages.

7. Be unique

All the tips given above will mean nothing if you turn your website or brand into a cheap copy of your competitors. You are trying to outdo your competitors. You can learn from them but not copy their ideas. It is confusing to your clients if your brand looks similar to another brand. Worse still, the customers may consider you as the cheap copy even if your products or services are of a higher quality.

When talking to your web designer, insist on a unique and consistent design. If you fail to do so, the designer may give a template that all companies in your industry use. The right designer will create a unique brand based on your product and target market.

Final thoughts

Creating a good website that communicates the right message and impression of your brand takes time. Website owners try different themes, graphics, and even colors before getting it right. Take time to think through the type of brand that you intend to create or market. Working with reliable website developers in Kenya ensures that you the latest designs with the personality of your brand.

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