The Huawei ban in the US got many people talking around the world. The ban is perhaps the greatest challenge that the Chinese company has faced this year.
Huawei promised to bounce back and keep dominating the Android world.
The newly launched Mate 30 phone series is proof that the tech giant is determined to stay on top.
The ban meant that Huawei could no longer include Google services in new phone models.
Hence, both Huawei Mate 30 and Mate 30 Pro models have no Google apps. This means you cannot access your favourite apps on the Google Play Store.
In addition, you cannot access Gmail, YouTube, Maps, Photos or Google Drive.
The missing features have everyone wondering if the company will manage to sell the phones beyond China.
Would you buy a phone without Google Services? Well, before we talk about the price range, let us look at the specs.
Mate 30 and Mate 30 Pro Specs and Features
Phone manufacturers often introduce two models of the same series at different prices. The Pro version has premium or better features, which is the case with the Mate 30 series.
Both phones have the same processor (Huawei Kirin 990), Operating system (EMU1 10), and Memory (8GB RAM). Both phones have a similar third rear camera (f/2.4 aperture 8MP, Telephoto camera).
Other similar features include the horizontal display and phone colors. You can pick any color from black, space silver, cosmic purple, or emerald green.
Differences in features
The table below displays the features of both 5G phones:
|Feature||Mate 30||Mate 30 Pro|
|Display||2340 x 1080 OLED screen (6.62 inches)||2400 x 11176 OLED screen (6.53 inches)|
|Storage||128 GB||256 GB|
|First Rear Camera||f/1.8 aperture, Super sensing camera (40MP)||f/1.6 aperture, Super sensing camera (40MP)|
|Second Rear Camera||f/2.2 aperture, ultra wide angel camera (16MP)||f/1.8 aperture, cine camera (40MP)|
|Fourth Rear Camera||None||3D Depth sensing camera|
|Battery||4,200 mAh||4,500 mAh|
You can tell from the list of features that Huawei went all out with the cameras and displays. Multiple rear cameras are the latest trend in smartphones.
In today’s world of selfies and preferences for visual content, phone brands are keen on the quality of both front and rear cameras.
Another notable feature is the large storage space, especially for the Mate 30 Pro.
You cannot offer 4 cameras and fail to provide enough space to store the photos and videos.
For the Mate 30 Pro customers, the Cine Camera stands out. Such a camera gives high-quality time-lapse videos.
Users can also take ultra slow motion and light videos.
The Porsche Design
The regular collection of both Huawei Mate 30 and Mate 30 Pro has a matte finish in the four colors mentioned above.
The Porsche Design is a luxurious design of the same series of phone. You can go for the vegan leather forest green finish or the vegan leather orange.
You know how far you go to protect a new phone device with extra covers. This Porsche design protects the Android smartphone besides its expensive look and finish.
Here is the part that everyone is curious to know- the price. We wish to tell you that the price fair but it is not.
China is the first market for the phone series. Both models will be on sale next month (October).
The Mate 30 price is set at €799, which is about $883. That is about Ksh. 80,000. How many phone brands sell at this price?
The Mate 30 Pro is priced at €1,099, which is around $1, 214. Converted to Kenya shillings, the phone is about Ksh.120, 000.
The Porsche Design (named Mate 30 RS) is more expensive than the other two, perhaps way too expensive.
The price tag is €2,095, which is converted to $2,318. We are talking about nearly the same specs with a leather finish at about Ksh. 230,000.
Thoughts on missing Google services
Back to the most intriguing part of this phone launch. In addition to the steep prices, the 5G phones lack Google services.
Huawei is spending about $1 billion to develop its own app store now that Google Play Store is still banned.
The move is the company’s effort to overcome the effects of the trade wars.
However, the question that most people have asked since the launch was first announced is on selling or marketing the devices.
The Chinese market is likely to keep supporting its brand. Huawei phones have been contributing to the company’s revenues for years.
The main challenge is marketing the phones at such high prices without Google services to the rest of the world.
We develop mobiles apps in Kenya so we understand how important Google Play Store is to phone buyers.
In fact, most people upgrade to expensive brands to access more features including their favourite apps and games.
For taxi-hailing apps like Uber and Taxify, a phone without Google Maps is simply out of question. Delivery and logistics apps fall into this category as well.
Video content has become increasingly popular among internet users and the majority trust the YouTube platform.
Consider the fact that the Android platform is the most popular in Kenya and around the world.
App owners prefer to list their apps on Google Play Store for easy access and to reach the large market.
Are customers willing to suddenly change from Google to Huawei’s new app store? Will app owners be willing to list their apps elsewhere for the sake of Huawei phone users?
The reality is that only a slice of the market for Android smartphones can afford the new Mate 30 phone models.
Huawei will have to keep rethinking its brand strategy before the world buys its new app store.
Despite the major missing feature, the Huawei Mate 30 and Mater 30 Pro have very competitive features. It is impossible for phone manufacturers to ignore the quality of Android smartphones that Huawei offers in the market. Huawei is still a competitive brand and with the right strategy, the company will stay afloat.