Price and ease of use are the two major concerns for non-profits searching for web hosting services. Such entities do not have a lot of money to spend on hosting services; they may not have the capacity to hire designers and developers for the building and maintenance of a site. They may also not generate any income from a website and if they do, the profit is likely to be channeled towards charitable courses. Yet, non-profits must still find quality websites in order to persuade masses to contribute towards a given course. For these reasons, the organizations must find the most affordable hosting services available.
Free Web Hosting Services Are A No! No!
Why not just find free web hosting services for non-profits? Well, here, one needs to answer this question –how easy is it to convince individuals and companies to part with hard-earned cash? Obviously, it is difficult! Considering the number of non-profits seeking for funding and the economic harsh times of the contemporary world, everyone wants to save money. There is therefore a need to put more effort in ensuring that a website looks professional and attractive. Regrettably, free web hosting service providers cannot deliver such results. After all, everyone, including such service providers, is trying to save some money.
What Makes A Good Non-Profit Website?
A good website for a non-profit should be designed in such a way that anyone looking for the organization can find it with ease. To achieve this, proper use of keywords is critical. Web owners must find the words people use when searching for non-profits and hence utilize them in writing website’s content. The key words should appear in specific areas including the titles, at the beginning of the content and in the end. Even so, overstuffing the content with the keywords is not recommended.
In addition, users and search engines should find it easy to navigate through a website. Text links should therefore be provided in all parts of the site. Notably, links should only be bought from trusted and relevant sources. Even more, it is always good to track progress using web analytics. Doing so allows a website owner to find out how visitors interact with a site and where the traffic comes from. As such, improvements can be made so that a site continues to generate more traffic. Undeniably, the process of hosting a site for non-profits is the same as that involved in business-related web hosting services. The only difference is that in non-profits, costs of hosting ought to be minimal.
Just Engage the Professionals
There is always the need to find a professional service provider who can deliver quality services at a low cost. No need to go for the service providers promising cheap services-your site may end up in the same web server as an uncensored site. No need to avoid incorporating all the elements of a good site- search engines will not rank you highly. Instead, find a service provider who is willing to negotiate with you; let them know your budgetary need and you may end up accessing affordable and quality web hosting services for your non-profit.