5 Proven Strategies For Mobile Application User Retention

What happens after the big launch? You chose the best mobile apps development company in Kenya and they did their part. The launch is a huge success and you have a significant number of users that download your app. Many appreneurs get it right up to this point.

A study by Statista between 2012 and 2018 revealed that 38% of app users visit an app at least 11 times or more after downloading the app. About 40% of the app downloads you get after a launch is likely to become active users. Since the study involved popular apps, it is likely that the respectively developers applied some retention strategies.

Before we can recommend any retention strategies, understand that phone users will only keep an app if it solves a problem. The user will visit the app several times if it delivers the expected value. Do not oversell your app because the impact will hit after the launch. Give users the right information about the features of the app. Redesign it if you must but avoid giving promises that the app will not deliver.

A good reputation is important from the start if you want to remain relevant in this field. If the app is successful, you will develop more apps and users need to know that you or your business delivers great value. If you are sure the app meets the users’ expectations, the following strategies will boost the user retention rate:

1. Define the best retention rate for the app

You can only measure the effectiveness of your retention strategy if you define user retention correctly for your app. The definition varies from one app to another. For instance, some apps require users to access just once or twice in a week. It is unlikely that users will use an app to make payments every day. Hence, any user that transacts with the app once in a week is part of the retained users.

For a social app, daily engagement is important when measuring user retention. You want users to log in or stay logged in, share photos and videos, chat, and meet new friends. Determine the kind of behavior that shows that a user is retained for your app. You can then estimate the percentage of retained users after a launch or marketing campaign.

2. Observe your users’ habits

Having defined the metrics for user retention for your app, observe how users behave after downloading the app. For instance, how often do users open the app? What features do they visit or use? How long do they take on your app? If users rarely open some features or take the action you need, you need to redesign your marketing strategies.

You need to prompt users to take certain actions and reward them for the same. For business app, you can introduce discounts for in-app purchases and notify all users after rolling out the discounts. Notifications of new updates may prompt users to revisit the app. Use a persuasive language to announce such updates.

3. Give a seamless experience

One of the reasons why you need to be careful when choosing a mobile apps development company in Kenya is the user experience. If the developer gets it wrong, it will be almost impossible to keep the target users engaged. You understand all the features of the app clearly but the users do not have that knowledge.

Users should start learning how to use the app right from the installation stage. The app should prompt their next action and give a seamless experience. The prompts should lead them to explore all the features of the app and highlight the problems that the app can solve.

If your retention rate is low, it may be time to test the user experience on your app. Constant updates are necessary to keep improving the user experience. Keep testing the app even if the number of downloads is high to ensure that users are satisfied. Always notify users of new updates and the benefits of the updates.

4. Be creative with notifications

Notifications can be either useful or disruptive depending on the strategy used. Some users will delete an app if notifications are annoying or irrelevant. The best strategy is to test the best pattern with current users. For instance, you can send notifications thrice in a week and measure the response. You will then retain the number or reduce depending on the reaction.

The content or purpose for sending notifications matters. Always ask, is this notification necessary? The right notifications should trigger a positive action in users. For instance, for a social app, a notification of a new update from a friend may prompt users to log into the app and check the app. Ensure that the update is worth their time and effort.

5. Ask for feedback

Avoid making assumptions of why users do not open your app or delete it after days after installing it. Keep your users engaged as soon as they install and start using the app. Ask users about their experience with the app. Expect and accept both positive and negative feedback. The users are likely to be brutally honest about the shortcomings of your app.

Collecting feedback is not enough. You need to act on the feedback as long as it is true and important to users. Could you be ignoring important tips from your previous users? Be willing to include or excludes some features that matter to users even if they do not necessarily seem important to you. Do not be obsessed with your original idea to the extent that you ignore or disregard useful feedback from users.

Final remarks

The next big step after coming up with a new app idea is to choose the right mobile apps development company in Kenya. With the right developers on board, you are assured of a functional app that will interest users. Do not be impressed by the number of downloads after the launch. Be prepared for some users to uninstall your app even if your idea is unique. Focus on delivering value to users, keeping them engaged, and acting on their feedback.

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Mobile App Ideas: 5 Ways To Generate The Next Big Idea In Mobile App Development

Have you ever come across or used an app and wondered how the developer came up with such an idea? Sometimes it seems like developers just stumble into a great idea and become successful. The truth is that idea generation is a process. It takes time but the good news is that you can learn and be part of the move of custom mobile app development in Kenya.

The 80-20 rule applies in all sectors including mobile solutions. The rule means that 80% of mobile device users are consumers; they are not involved in the development of mobile solutions. The group is simply looking forward to the next big thing. That is your target market while the remaining 20% consists of your competitors.

The good thing about learning idea generation is that you can apply the skill to any sector or type of business. How do you come up with the next big thing? Let us learn together.

1. Start with existing ideas

The idea here is not to copy from what others are doing but to get inspiration from successful products. The truth is that consumers like to buy what is selling or trending at a particular time. If an app is doing well in the market, it means smartphone users accept and like the idea. You can then find gaps in that niche and fill it.

Even the most successful apps have flaws. Check the reviews from users consistently and identify the weaknesses. It is advisable to analyze reviews of apps in the same category, especially the top five apps. Your idea should have similar features but additional features that eliminate the weaknesses of existing products.

Here is another source of a great idea that you probably have never considered. Failed or abandoned app ideas can become the next big thing. Some people come up with great ideas but fail in the execution bit. Some lack the funds and support necessary to actualize their idea. If you can find the right strategy, you can revive a failed idea and turn it into a great success.

2. Train your mind to find solutions to problems

Great products solve problems or meet needs in the market. The same applies to the world of custom mobile app development in Kenya. In this case, you need to identify the problems that an app can solve. It does not start there. Begin with simple problems around you and think of a viable solution.

How do you identify problems that need mobile solutions? Social media is a great source of information. People vent their frustrations on social media from household issues to poor services from companies. What are people complaining about on your platform? It could be a service that other companies are ignoring or doing poorly. How many people face the same problem?

Sometimes we over-think about idea generation. Your current challenges can also be a source of a new idea. What do you wish your mobile device could do for you? Do you have an unmet need that all business owners are ignoring? Chances are that thousands of other people are looking for a solution to the same challenge.

3. Brainstorming

The traditional way of generating ideas and solutions still works. Get a group of friends or even family members to meet for a brainstorming session. All ideas are welcome in such sessions. Some people are great at identifying opportunities but lack the zeal to pursue the opportunities. Get such people in a room or even a social setting and introduce the topic of mobile app development.

You do not need to organize a formal meeting or even inform the people that you are looking for an idea. Just ask them what they think about mobile app development and their take on the best big thing. You may get an idea or identify a niche, which takes you ten steps ahead of other developers.

4. Think

One of the common habits of successful people is allocating time every day to sit and think. Whether you know it or not, the human mind is a genius. You just need to get it in the right environment and it will generate ideas you never thought possible. Practice sitting in a quiet place for a half or a full hour every day and just think.

Pin the ideas that come to mind or the problems you have identified on a board or just jot them down. As you sit there for several sessions in a week, an idea will begin to develop and take shape in your mind. Do not worry if it does not look or sound great from the start. You are already training your mind to think of new ideas.

5. Create the future

It is acceptable to improve on any existing mobile solution or pick a failed idea and turn it around. Meeting the current needs in the market is also great. However, you can think of the future where none of your competitors has been. What needs or gaps do you anticipate in your area of interest?

Predicting the future is not as hard as it sounds. Observe the past trends. History has a way of repeating itself. You can also predict what users will need next based on their experience with their current mobile solutions. What kind of problems are your competitors likely to face down the line? Start solving those problems now.

Here is another great tip. Do not always wait for your target market to determine what you can develop or provide. If you have an idea, you can convince them to buy into it. You just need to package it in a way that makes the users think they need your solution or cannot do without it.

Concluding remarks

Generating a new idea is easier than you think. In fact, some of the ideas you have right now could the next big thing that the world has been waiting to see. Do not remain at the level of generating ideas but actualize even what you think is a small idea. Let top developers that offer custom mobile app development in Kenya actualize your idea. You will never know if you have a great idea until your share it with others.

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10 Challenges of a Startup Appreneur in Kenya

Billion dollar mobile application companies such as Uber and Facebook have encouraged entrepreneurs to try their luck in appreneurship.  Both the young and the old are working hard to ensure that their ideas turn into money. For others, creating apps helps them direct everyone’s energy into giving back to the community. However, every startup appreneur will face some challenges before their idea works. Here are some of them:

  • Financial constraints

Almost every startup appreneur gets to place of realizing that just having an idea is not enough. Rather, there is need to have enough cash to ensure that the idea takes off. Regrettably, many financial institutions do not fund such ideas.

  • Need for fast innovation

Information technology is always evolving. A startup appreneur must create apps that are not only original, but that are also relevant in the sector. Doing so is not for the weak appreneurs.

  • Simplicity

The consumer is constantly seeking for products that are easy to use. On the contrary, an appreneur may have a good yet very complex idea, making it hard for them to penetrate in the market.

  • Marketing

Mobile apps marketing is new and unique from the traditional marketing. Specifically, a startup appreneur must conduct a research to find the most ideal target market. If caution is not applied in this process, the products will be irrelevant in the market.

  • Need for cross platform development

Approximately 98% of the Smartphone market is made up of android and IOS devices. A startup appreneur must, therefore, come up with apps for these devices. Without the skills to engage in such a course, the appreneur will be frustrated. Involving other parties with the skills may however save the day.

  • Lack of a growth plan

Without a growth plan, an appreneur will fail-regardless of how well they started. They must, therefore, find a target market, be successful in it and finally begin to scale it.

  • Unrealistic expectations

While most appreneurs focus on the best scenario in business, they do not consider the worst scenario. As such, they do not prepare the unexpected and will close their business when disappointments show up.

  • Difficulties in finding the right team

While an appreneur may have amazing ideas and drive in business, the team working with them may not. As such, execution of the business may be derailed.

  • Poor research

Without proper research, even the most brilliant idea will not take off. Indeed, some startup appreneurs invest their resources and time unnecessary due to poor research.

  • Customer retention

While a startup appreneur may get clients from the get-go, they may have difficulties retaining them. This is because other competitors are likely to come up with superior products that woe some of the clients.

All in all, regardless of the challenges, a startup appreneur come succeed in the sector by being prepared well.

 

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