Top 10 Mobile App Categories As Analysed By Android App Developers in Kenya

We recently offered a guide on how to come up with a great app idea. While our core business is developing apps among other solutions, we want you to get your teeth in this industry. You do not need any experience or background in IT or software engineering. You just need the right information from Android app developers in Kenya and other sources.

With millions of apps out there, it sounds okay to assume that the market is flooded. Well, that is not the case. For example, you may look at social media and think Facebook, Twitter, and Instagram have it all. But, if you look closely, new social platforms are still coming up.

People are always looking something new, something exciting and different. The question is, do you have it? As we suggest the categories of apps that you can develop, think about the difference that your solution will bring.

Just as it is with physical products, software needs differentiation. Where are the gaps in the category? What are app users looking for but cannot get from the existing apps? Think about these questions as we go through the list of suggested apps.

1. Loan apps

Financial technology has taken Kenya by storm. There is a new loan app anywhere you look. Banks are constantly advertising their mobile banking services and easy loans. That tells you that Kenyans are still looking for quick soft loans.

Get the necessary information on this type of business to get started. Training may be necessary if you do not have a background in finance. Alternatively, gather a team of like-minded people with the necessary skills and knowledge.

2. Taxi Apps

Do you think you can beat Uber and Taxify? Our thoughts: Yes, you can! If you have ever tried to book a ride via these apps during the rush hour, then you know it can be a nightmare. Many Kenyans shun taxi services because of the cost and process of haggling for a cheap ride.

New taxi apps have come up to meet the demand for affordable taxi rides. However, there is room for growth. One secret in this business is balancing the needs of drivers and clients.

Your thoughts should not be limited to taxis. Can you provide any other alternative to the chaotic matatu industry? How about a solution for safe solution carpooling?

3. Dating apps

Here is another favourite category that every aspiring apprenuer should consider. Love makes the world go round and Kenyans are looking for it. People try online dating secretly with the hope that it might lead to something serious. Give them that opportunity. Talk to Android app developers in Kenya and get started.

As you consider these apps, beware that users of dating apps are not entirely loyal. Users often download two or more apps to increase their chances. You just need to give them reasons to open your app every day. If you can offer them quick but close matches, you are right on that path.

4. Betting apps

The betting craze is still on in Kenya. You can make some money while it lasts. The thing with gambling is that it can be addictive. When a person plays for a while without winning on one platform, they look for alternatives.

Your alternative should give them better chances of winning and quick payouts. Make the betting process or user experience seamless. It is advisable to design a website as well. Some people prefer to play on websites but check their apps for instant updates.

5. Social apps

Where social apps are mentioned, Facebook, Instagram, Snapchat, or Whatsapp come to mind. However, there is more to this category that the popular social platforms. The idea of social apps is to bring together people with common interests and keep them talking.

Here is an example. Think about people who enjoy comics, or “bookworms” looking for an online book club. Many app owners are making money by bringing meme lovers or creators together. You too can think creatively and identify untapped social groups.

6. E-commerce apps

You do not need to have a running business to develop an e-commerce app. You can bring buyers and sellers on one platform. If you have a running business, you should be discussing the idea with top Android app developers in Kenya.

While selling products online is attractive, not every business needs an app. In addition, you need a safe and reliable payment method like Mpesa. Give customers value for their money by offering quality products, fair prices, and timely deliveries.

7. Tools

Web and mobile solutions should solve a problem or meet a pressing need. Tools match this description perfectly. The best place to start is to look at your current unmet needs. Can you find a solution for them? Can the solutions be mobile apps?

The category is quite broad from financial management or budgeting tools to maps, music players, photo editors, notepads, and editing tools. Pick one subcategory and find any gaps in meeting the user’s needs.

8. Music and Entertainment

We live in a generation that is either staring on the television screen or their mobile devices. When television programs prove boring, people turn to their phones for entertainment. Think about the time people spend in traffic bored.

An app that offers affordable entertainment will keep their minds occupied. The trick here is to offer something interesting for all users. If you choose to develop a music app, you must include all genres. It helps to include both local and international tracks on the platform.

9. Video players and editors

Video players follow audio or music players closely. Videos have gained popularity in the recent past. Fortunately for app builders, the old video players have limited functions. Your video player should have better features and functions.

Think of both video players and creators. As video content trends, many app users are looking for easy ways to shoot, edit, and share videos. Hence, your subcategories in this field are not limited to music videos.

10. Lifestyle apps

Mobile apps generally improve the quality of our lifestyle. However, the apps that fit in this category focus on a specific aspect. It is always easier to start with solutions in your niche. For instance, those in the beauty industry can use apps to share beauty tips.

Health and fitness are now a huge part of our lives. You can develop an app that combines the two aspects and offer actionable help. Alternatively, you can focus on food choices and offer recipes, diet tips or even meal plans. The list of possible lifestyle apps is long.

Final thoughts

When you browse your app store and check the listings for each category, you will find tens, hundreds, or even thousands of other apps. Beating the competition may seem impossible at first but it is possible. There is a gap or need that none of your competitors has identified or met fully. Extensive research will help you identify this gap and get a new idea. Get the best iOS or Android app developers in Kenya to actualise your idea and you will be on your way to great success.

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Mobile App Ideas: 5 Ways To Generate The Next Big Idea In Mobile App Development

Have you ever come across or used an app and wondered how the developer came up with such an idea? Sometimes it seems like developers just stumble into a great idea and become successful. The truth is that idea generation is a process. It takes time but the good news is that you can learn and be part of the move of custom mobile app development in Kenya.

The 80-20 rule applies in all sectors including mobile solutions. The rule means that 80% of mobile device users are consumers; they are not involved in the development of mobile solutions. The group is simply looking forward to the next big thing. That is your target market while the remaining 20% consists of your competitors.

The good thing about learning idea generation is that you can apply the skill to any sector or type of business. How do you come up with the next big thing? Let us learn together.

1. Start with existing ideas

The idea here is not to copy from what others are doing but to get inspiration from successful products. The truth is that consumers like to buy what is selling or trending at a particular time. If an app is doing well in the market, it means smartphone users accept and like the idea. You can then find gaps in that niche and fill it.

Even the most successful apps have flaws. Check the reviews from users consistently and identify the weaknesses. It is advisable to analyze reviews of apps in the same category, especially the top five apps. Your idea should have similar features but additional features that eliminate the weaknesses of existing products.

Here is another source of a great idea that you probably have never considered. Failed or abandoned app ideas can become the next big thing. Some people come up with great ideas but fail in the execution bit. Some lack the funds and support necessary to actualize their idea. If you can find the right strategy, you can revive a failed idea and turn it into a great success.

2. Train your mind to find solutions to problems

Great products solve problems or meet needs in the market. The same applies to the world of custom mobile app development in Kenya. In this case, you need to identify the problems that an app can solve. It does not start there. Begin with simple problems around you and think of a viable solution.

How do you identify problems that need mobile solutions? Social media is a great source of information. People vent their frustrations on social media from household issues to poor services from companies. What are people complaining about on your platform? It could be a service that other companies are ignoring or doing poorly. How many people face the same problem?

Sometimes we over-think about idea generation. Your current challenges can also be a source of a new idea. What do you wish your mobile device could do for you? Do you have an unmet need that all business owners are ignoring? Chances are that thousands of other people are looking for a solution to the same challenge.

3. Brainstorming

The traditional way of generating ideas and solutions still works. Get a group of friends or even family members to meet for a brainstorming session. All ideas are welcome in such sessions. Some people are great at identifying opportunities but lack the zeal to pursue the opportunities. Get such people in a room or even a social setting and introduce the topic of mobile app development.

You do not need to organize a formal meeting or even inform the people that you are looking for an idea. Just ask them what they think about mobile app development and their take on the best big thing. You may get an idea or identify a niche, which takes you ten steps ahead of other developers.

4. Think

One of the common habits of successful people is allocating time every day to sit and think. Whether you know it or not, the human mind is a genius. You just need to get it in the right environment and it will generate ideas you never thought possible. Practice sitting in a quiet place for a half or a full hour every day and just think.

Pin the ideas that come to mind or the problems you have identified on a board or just jot them down. As you sit there for several sessions in a week, an idea will begin to develop and take shape in your mind. Do not worry if it does not look or sound great from the start. You are already training your mind to think of new ideas.

5. Create the future

It is acceptable to improve on any existing mobile solution or pick a failed idea and turn it around. Meeting the current needs in the market is also great. However, you can think of the future where none of your competitors has been. What needs or gaps do you anticipate in your area of interest?

Predicting the future is not as hard as it sounds. Observe the past trends. History has a way of repeating itself. You can also predict what users will need next based on their experience with their current mobile solutions. What kind of problems are your competitors likely to face down the line? Start solving those problems now.

Here is another great tip. Do not always wait for your target market to determine what you can develop or provide. If you have an idea, you can convince them to buy into it. You just need to package it in a way that makes the users think they need your solution or cannot do without it.

Concluding remarks

Generating a new idea is easier than you think. In fact, some of the ideas you have right now could the next big thing that the world has been waiting to see. Do not remain at the level of generating ideas but actualize even what you think is a small idea. Let top developers that offer custom mobile app development in Kenya actualize your idea. You will never know if you have a great idea until your share it with others.

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