Web Design Tips: How to Keep Visitors Longer On Your Website

Are you frustrated by a high bounce rate? You are not alone.

Many website owners experience this challenge, especially after launching a new website.

The frustration comes when you cannot figure out the reason for the high bounce rate.

You check your analytics every week and hope the situation changes.

The web design tips below will help you reduce your bounce rate.

A low bounce rate will not only improve your conversion rates but also your website ranking.

1. Highlight important information

Your visitors come for a specific reason: to find information about your business.

If your website has a blog, the title of the blog could have attracted them to your website.

The first impression will determine if they will stay or go back to the search results.

Use bold headlines and bullets to underscore the most important information.

Using long text may help with your SEO but your visitors have no time to read every line.

Ensure that the information on each page is relevant.

The content should match the headline; otherwise, your visitors will be frustrated.

2. Add high-quality images

Images get more of your visitors’ attention that text.

You may start with free stock images but with time, you need to consider professional photographs.

The nature of images will depend on your business or brand.

For many online stores, the best images to add are those of top products.

Upgrade the quality of images as you upgrade your product line.

If you have no product images to add, look for professional photos relevant to your business.

Here is another trick in case you have no images on your website.

Create quality infographics to present important information about your business or industry.

Use the infographics to highlight reasons why visitors should consider your brand or products.

If you already have images on your website and still getting a high bounce rate, it is time to review the quality and relevance.

3. Embed videos

We cannot give web design tips and leave our videos.

Quality videos are not just good for marketing but for improving your site performance as well.

We bet that your visitors will watch an embedded video before reading any text.

One thing to note about images and videos is they can slow down the loading speed.

Let us pause for a second and ask, could that be the problem with your site?

No one has time to wait for more than 4 seconds for a page to load.

Hence, as you add visual content on your website, consider its effect on the loading speed.

Choose a reliable video platform like YouTube that loads video content fast.

In addition, consider the size of the files before uploading them on the website.

Ask your web designer to minimise the files if you need help.

Again, ensure the video content is relevant to your business.

4. Bold your main keywords

The old trick still works to date. Make your target keywords bold.

Sometimes, actually, most times visitors skim through a page looking for highlights.

You cannot have images and videos alone on all pages. You need text.

In addition to using headlines and bullets, the bold text will keep visitors engages for longer.

Do not stuff your keywords but distribute them evenly throughout the page.

Visitors are likely to scroll down and click on the embedded link on the keywords.

The links should lead to other pages on your websites and not just external sources of information.

Hyperlinking any text makes it stand out even without a bold keyword. Use it.

5. Be direct

The first sentence that your visitors read matters more than you think.

Be direct from the beginning. Use short, clear and concise sentences when creating content.

Put the most important information right at the beginning of a page. Avoid long introduction paragraphs.

You may need to discuss the strategy with your content managers.

Sometimes website owners have the right content that visitors need but fail in the presentation.

Do not shy away from being upfront about your services or products.

You created the website for that reason, right?

6. Simple language

Do not try to impress your visitors with complex words or expressions.

Use plain language and simple sentences.

Your visitors will appreciate the simplicity with which you communicate complex issues.

Also, try to include a playful language in your posts.

Balance your humor with professionalism. You still want them to perceive you as a serious business owner.

You can add humor to your website to a limit. What may be funny to you might offend someone else.

Avoid expressions that target certain groups of people or any offensive language.

The rule goes for social sites, which sometimes overlook a professional language in efforts to keep visitors entertained.

7. Match the content with the title

Web design tips will always include clickbait. In most cases, content creators use the headline as the clickbait.

A lot goes into picking a title or headline for a page or blog post.

Internet users judge the relevance of search results with the title and meta descriptions.

It is acceptable to use attractive headlines. After all, you want as many internet users as possible clicking on your website.

However, the content on the page must match the headline.

Always deliver your promise on your title and meta description.

Otherwise, visitors will leave as soon as they realise the content is irrelevant. That takes seconds.

8. Add a call-to-action button

A CTA button gives visitors a reason to stay longer. Place it at the end of each post or page.

Highlight the button in a way that visitors do not miss it after reading the post.

The button could be anything from ordering a product to sharing the content.

Pick the fitting action depending on the content. Some website owners add a subscription box to collect visitors’ data.

Test the button to ensure that it works and links to the right page where applicable.

Use a creative tag line that encourages visitors to click on the button.

For instance, you will come across expressions like “before you go…” or “just a second” at the end of a post.

In short, lead visitors to take the actions you want.

Final remarks

We have highlighted the top web design tips that will keep your visitors longer and improve your bounce rate. Do you have additional tips to share with our readers? Feel free to share them in the comments section.

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How to Migrate From One Domain to Another without Losing SEO and Traffic

Muva recently moved from muva.co.ke to muva.tech. Our greatest concern like most website owners was the possible effect on traffic and rankings. Hence, before making the move, we considered all the factors that could affect our SEO. Remember that we had built a strong brand around the old domain for 8 years but the change was necessary.

The fear of losing flowing traffic holds many website owners from making such a big move even when it is clearly necessary. You need to be certain that switching domains is necessary even before considering the effects. You could lose all the years of SEO and branding if you switch domains at the wrong time.

It is advisable to move during a slow period in your financial year. The reality is that even with the best planned migration, temporary traffic fluctuations are inevitable.  Search engines take some time to update the index of the new domain. If you are certain that it is the right time for the move, take the following steps:

1. Crawl your website

Prepare a list of all URls and meta descriptions of the old website. A tool like Screaming Frog can help you pick all the links and identify redirects and errors. Remove or replace any links that direct traffic to 404 pages. You also need to list all the pages in your old site from your database. Crawling tools may leave out important pages.

2. Use a test server

Even with a complete list of URLs and pages, you still need to test if everything works privately. Avoid going public before testing and confirming that all redirects are working properly. Fix any errors or broken links that you may find when running the tests. It never hurts to run several tests with different tools to be sure. Web developers can recommend the best tools for such tests.

3. Maintain the URL architecture

The recommended way to migrate to a new site is to keep the URL architecture identical. The reason is that when you change the architecture, Google may interpret the new site as a different site. Hence, you will lose your rankings in the new site. In addition, maintaining the URl architecture simplifies the process of redirecting old pages to the new pages. The redirect workload on the server is lesser when the architecture for both sites is identical.

4. Check duplicate content

The best way to solve issues of duplicate content is through self-canonization of all new pages. The process ensures that only one version of a URL is published. Self-canonization is also a way of telling the search engine that the new site is the new location of the old site. Check your folders to see if more than one folder leads to the same content. In addition, ensure that all IP addresses redirect to the new URLs.

5. Keep a copy of your Google Analytics

You will never know if you lost any traffic during the migration if you have no benchmark. A copy of the current analytics acts as your benchmark. Monitor the traffic to your top pages after the migration. You can run analytics on the new site and compare it page by page with the old site. Consequently, you can determine the specific pages that need special SEO attention. The reality is that if old pages with the highest number of inbound links go down in terms of SEO, the ranking of the new site will be low after the migration.

6. Update internal links

HTML links on the new site will automatically redirect to the new site if you migrate in the right way. However, depending on this automated process is risky. The redirect process takes longer and the slow loading time affects the page rank. Search and replace all internal links on the site’s database. Be careful with the updates to ensure that only the text with a HTML link is updated and that the folder structure remains the same.

7. Avoid removing pages

You might not need all the old pages on the new site. However, deleting many pages during a migration will hurt your SEO efforts. Google views the new site as a new website and you now have to work your way up again. The best strategy is to keep all the pages and remove the unnecessary pages later when the traffic is back to normal. However, if some pages must be removed, keep a list of the pages. Set the replacement links where necessary and remove all links to the old pages. Avoid redirecting the removed pages to the home page.

8. Keep the old domain

Many website owners sell their old domains after migrating to a new site. The general advice is to sell the old domain when Google stops indexing the domain. However, you can lose the redirects from the old site to the new site along the way. If you no longer have control over the old domain, you will lose all the inbound links from the old site. It is possible that the migration was to lead to the sale of the old domain, but if you can, keep the old site in your control.

9. Check the sites for errors and redirects

Every link on the new site should lead a functional page. Visitors should not get any 301, 404, 501, or any other errors. Find a replacement for all links with errors immediately. Internal links should point to a functional page directly and not through a redirect. Your goal when monitoring the new site is to eliminate redirects because it takes longer for such pages to load. The result is a lower ranking and poor performance of a site that was high ranking before the change.

10. Monitor the performance of the new site

Track the rankings and traffic to the new site after the migration. It is advisable to pull data daily, weekly, and monthly. Conduct the page-by-page comparison consistently as you monitor the performance. Tracking performance daily helps you make quick SEO decisions right after a migration. You can identify and fix errors early before you lose your best customers to redirects or slow loading times.

Final remarks

Migrating to a new site is a risky process but sometimes necessary to build a strong brand. All the steps outlined above happen in private. However, you must publicize the move even before making the major move. Talk to your current customers or audience on all social media platforms. Press release statement and offline advertisements will help maintain your audience as well.

The reality is that you will lose some traffic in the move. However, the magnitude of the loss depends on your migration approach. Much SEO work is required to keep the traffic flow but with the steps above, you are already in the right direction even without an SEO expert. Involving a good web developer is also advisable to avoid missing any step.

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Why Companies in Nairobi Require a Mobile Responsive Website in 2016

A well-designed website is a must-have for Nairobi Companies worth their salt. It is no secret that many clients in 2016 and beyond want to find product at the comfort of their homes or offices. As such, the internet marketing and advertising has exploded in the last few years. Nevertheless, having perfectly designed site is not enough. A company must go ahead to come up with a mobile responsive website. Why should this be the case? Well, here are some of the reasons:

Read this: 5 Useful Tips When Outsourcing Website Development Services in Kenya

  • Everyone has gone mobile

Approximately 1.2 billion people access the internet using mobile devices. The numbers will most likely be skewed in the future. Nairobi-based companies must, therefore, be willing to reach these users by developing a mobile responsive website.

  • Mobile landing pages need varied strategies

A company’s landing page helps generate online revenue. Even so, the landing page for a desk top is different from that of a mobile device; most mobile phones cannot handle the same style of presentation as does the desktop. Accordingly, coming up with a mobile responsive website will enable companies to take advantage of the frequent purchasing behavior of mobile users.

  • Search engine ranking

Search engines such as Google have in the recent past favored mobile responsive sites. In some instances, Google has imposed penalties for companies that do not design mobile friendly sites.   To be on the safe side of search engines and to make significant profit, it is imperative that Nairobi-based companies make the necessary changes.

  • Getting social media referrals

A majority of internet users utilize their mobile devices to access social media platforms. For this reason, every company must create mobile responsive website and in so doing, their content marketing efforts will be worthwhile.

  • Becoming different from competition

Undeniably, many Nairobi-based company’s sites have not been optimized for mobile devices. As such, wise companies have a chance to differentiate themselves from the competition. In turn, they market their brands significantly and earn profit and good reputation.

  • Mobile users are likely to buy more

Mobile users are likely to make frequent purchases as compared to their desktop counterparts. This is because of the convenience of accessing the website. As such, Nairobi-based companies must reach these users and make profits in the ultimate.

Precisely, to make profit and attain high levels of sustainability, Nairobi companies must design their websites with mobile responsiveness in mind. Finding the best web-designers who can render such services is, therefore, critical.

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Enhancing the Performance of your Website on Mobile Platforms

The need to ensure high functionality of your website in almost all mobile platforms cannot be over-emphasized. Well, the ability of your website to be seen on a mobile device is not enough. You need to make it friendly to mobile device users. Today, most of your prospects hardly use computers quite often. You will find them glued to their smartphones and other mobile devices. It is important to make sure that all your customers get a positive experience. Ask mobile experts and website design and development gurus. Here is what they will tell you about having a website that is not only designed for desktop users, but also for mobile users.

With the advent of technology, the capability of smartphones is increasing by the dawn of each and every day. What could initially be accessed via a desktop computer only can now be accessed through mobile phones. With this knowledge, you definitely would want to maximize on this opportunity. Let your customers enjoy the services and products offered on your website by having highly designed webs for mobile platforms. Don’t be left out in the dark – smartphone users are not just investing in such gadgets to only make calls, receive and send messages and emails. They want to do much more than that. They are making use of their mobile gadgets to link up with their social networks, do shopping, surf for information and news on the internet and so on. Therefore, if your e-commerce site or website is not optimized for this important mobile traffic, you could be losing potential prospects and sales. “Optimized for mobile gadgets” is the best thing you would consider even before designing and developing your website. Here is a list of some of the things you could do, although not limited to them only:-

  1. Being receptive on all mobile platforms –

    this can be achieved through the use of a responsive technology structure that develops property management software. These technology frameworks are fundamentally basic ways of laying out elements in a grid with a possibility of shifting it founded on the various screen sizes, making sure that elements on a big monitor are spaced in the same way they would be spaced on a smartphone or an iPad. This builds an exciting experience for all tablet, desktop and smartphone users.

  2. Keeping a simple design –

    make sure that you have a very clean web design and highly focused copy. Your prospects have little time to get to know who you are in the larger online forum. This is correct for any website design. However, it is specifically important when the design is meant for these small devices. A lot of whistles and bells of copy, video and graphics can prevent the ability of your site to load quickly and hence distract the users. Using images of small bytes size will help a lot to reduce the duration of waiting for your site to load.

  3. Keep sweet and short content –

    be able to convey your message with few words. A smartphone’s screen is small compared to that of a desktop. You will do yourself a great favor in minimizing the amount of content to help mobile users.

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