Everywhere you go you will find Kenyans busy on their smartphones. Mobile service providers have been responding to this trend with flexible and affordable data bundles. What are Kenyans staring at for hours every daily? The leading app developers in Kenya have ranked the most downloaded apps in the country.
Facebook remains the most popular social platform around the world. Kenyans have maintained the same trend for several years now. The network continues to gain popularity even after other social networks have been introduced. Facebook provides an easy way to connect with family and friends. However, a good number of Kenyans are using the platform for business. In fact, some sell their products and services exclusively on Facebook and make a living out of it. The app makes it easier to follow up with conversations with clients and monitor orders.
2. Whatsapp Messenger
A new wave of free Whatsapp has hit the market for mobile services because of its popularity. Unlike the traditional text messages, Whatsapp allows users to share photos and videos easily. With free Whatsapp, Kenyans can now share endless videos or photos with their friends. The app has also come in handy when holding virtual meetings. Whatsapp groups enable teams to hold virtual meetings, which save time and costs of holding physical meetings. In addition, Kenyans are also using the app to share images of their products with clients and build relationships. Some companies opt to add their clients to a Whatsapp group to keep them updated on their products or services.
Instagram is another popular social network that has retained a high rank in the Kenyan market. The app has many functions but is mostly used to share photos and short videos clips. You will find users advertising on the app, especially new music videos and product photos. Instagram is popular with the young generation that enjoys sharing their lives on social media. Young adults document the most important moments in their daily lives in photos and videos and upload them on Instagram for their followers.
The times of queuing in banks to borrow small amounts are long gone. Branch has come to the rescue of many Kenyans who run out of cash in the middle of the month. After downloading the app, users can borrow money and pay within days, weeks or a month. The owners of Branch use the customer’s data on previous mobile money transactions to determine the amount to lend. Users can increase their loan limit by repaying on time. App developers in Kenya get multiple requests to develop loan apps because of their popularity in the market.
5. Tala Kenya
Tala is an alternative loan app that equally popular in Kenya. It functions the same way as Branch but the interest rates and repayment plans are slightly different. The loan limits may be different on the two apps even if the providers use the same data to issue loans. Most Kenyans borrow loans from both apps at the same time or use the loan from one to repay the other. With the current economic challenges in the country, the popularity of loan apps is expected. The high unemployment rate has led to a high dependence on loans even for basic needs.
Google has become the first resort for all problems. Searching for information on a mobile device is easier with the Google app. Google is still the most popular browser and installing the app gives mobile phone users a better experience. The popularity of the browsers opens a platform for companies to advertise their products. It is hard to use any app without ads popping up every few seconds. Kenyans also use Google to follow the latest news in the country and around the world.
Facebook owners provide an alternative way of chatting on the platform. The Messenger app has transformed the way of communicating on Facebook. Many people spend a lot of time chatting other than going through their news feed. Messenger serves this category of Facebook users and provides a platform to interact without the interruption of new status updates. The app is also popular among business owners because of the instant notifications of new messages from clients.
8. Facebook Lite
The Facebook app uses a large part of the storage space in a mobile device and has a high data consumption rate. The constant updates on the newsfeed use lots of data, which is expensive. Kenyans opt for Facebook Lite, which is low in data consumption and lighter than the Facebook App. The interface has similar features at the Facebook App but graphics are slightly different. For Facebook users that are keen on data consumption, Facebook Lite is the perfect app.
Uber is a popular taxi service in different parts of the world. Its entrance to the Kenyan market transformed the transport industry, especially for the segment that uses taxis almost every day. Kenyans can get an affordable taxi ride via the Uber app. The app saves users the pain of walking around looking for a taxi and negotiating the cost. The cost varies with the time of the journey. Both the driver and rider can track the cost throughout the journey. At the destination, the rider uses the integrated payment method to pay for the ride.
Taxify is an alternative taxi app that is considered as Uber’s top competitor in the Kenyan market. The two apps function in the same way but Taxify rides are slightly cheaper. Consequently, Taxify drivers earn lower commissions than Uber drivers. Despite the difference in earnings, Taxify is gaining popularity among taxi drivers. The good thing about the taxi apps is that drivers can switch on and off the network when unavailable to work.
The list of top apps in the country is not just a show of popularity but an indication of the needs in the market. You can use the list to come up with a new idea and actualize it with the help of top app developers in Kenya. Sometimes improving on an existing idea has better results than initiating a new product in the market. For instance, you can develop an alternative app to any of the listed apps with better and differentiated features.