We know Google as a search engine and a global marketing platform. Did you know Google sells hardware too?
In the latest hardware event, Google unveiled new smartphones, that is, Pixel 4 and Pixel 4 XL. We will discuss the specs of the two phones shortly but the company is big on competing with the world’s tech giants.
In addition to the smartphones, the Company announced new laptops and smart home devices.
Why announce new products at the close of the year, you ask? Well, we are headed to the Christmas season. The world goes into a shopping craze during the holiday.
Let us now look at the new products that Google released into the market
Smartphones: Pixel 4 and Pixel 4 XL
How would you like to take a clear picture of the stars at night? Have you ever tried that with your smartphone? We bet you did not like the output!
Google’s Pixel 4 enables you to get a clear picture of the Milkyway. It has a powerful night camera not to mention the normal day-camera.
The company’s initial target market is the US. Buyers will thank Google for having this phone on during a car crash. The phone has a unique feature that detects a car crash.
It will automatically dial 911 when this feature is activated. That means the owner gets immediate medical attention.
Here is another feature that smartphone users will love. Google included a detection feature for gestures. Pixel 4 has the fastest face unlock, which competes with other phones in the market with such features.
With the radar detection, you can make a gesture in the air and the device will immediately unlock. You can also swipe in the air to move from one app to another.
The main difference between Pixel 4 and XL is the size. Pixel 4 XL has a 6.3 inch screen display while the normal Pixel 4 has 5.7 inch display.
The manufacturer has gone a step further to include 90hz display. Such a display prolongs the device’s battery life.
Another advantage of this new display is that it makes scrolling smoother and easier compared to the traditional display. You can turn the display on and off as you desire.
Google has made the new phones more accessible to buyers than previous Pixel models. For previous models, buyers had to unlock them from vendors including Google or from Verizon.
The new smartphones will be accessible through all the major carriers in the US. Are you curious about the price?
We know you are! The new Pixel 4 will start from $799.
Google has explored the market for laptops alongside other hardware. In the event, the company introduced a new version of its Pixelbook laptop.
You can expect improved features every time a manufacturer has a new version of the same device. The new Pixelbook Go is lighter than the original version.
In addition, the bottom design gives you a better grip on the laptop. It has a longer battery life (12 hours). Yes, you read right, it is 12 hours.
Pause for a moment and consider the battery life of your current laptop. Can you work with it all day without charging?
Other improvements on the laptop include a magnesium casing and a larger 13.3-inch diplay.
The price of Pixelbook Go starts at $649.
Google introduced new Pixel Buds in the event. They will be available in the market in 2020. Music lovers will enjoy these Buds because of their amazing features include the wireless design.
Google introduced a previous version of the same buds that were connected through a wire. The new buds are completely wireless, so you can forget about tangled wires.
Look out for its adaptive sound technology. What does that mean?
You do not need to adjust the volume every time you change your environment. The Pixel Buds will automatically increase or reduce the volume to suit your environment.
The buds have a spatial vent design, which protects you from clogged ears. If you have used headphone for a long time, you know the irritation in your ears.
Google has boosted the speakers to improve the output and updated the sensors as well. However, the buds are still light to carry around.
Another feature we need to mention here is the long-range for the Bluetooth connection. You can enjoy the music on your headphones even when you move further from your device.
Nest Home Devices
Google has a Nest package of smart home products. The products in this package that have improvements include the Nest Aware and Nest Aware Plus.
The coverage for both programs has expanded. The updates will be available to Nest customers in the coming year.
Google has upgraded the Nest Wifi routers with 25% more coverage. The routers are faster than the previous routers. Starting November, customers can now choose between a 2 pack or 3 pack of the new routers.
The Nest Mini is also brand new with better speakers.
Google did not leave gaming fans behind this year. Stadia is a service that enables users to stream their favourite video games.
The stream services started with a cloud feature earlier this year. Starting November 2019, you can use Stadia to stream video games to Google’s devices such as Chromebooks.
The streaming service comes with a special controller and retails at $9.99 per month.
A free take-home lesson
You define the limits for the growth and expansion of your business. Google started with answering search queries. It is the leading search engine in the world.
Millions of website and business owners rely on Google to reach their customers.
Today, Google is competing with top brands for mobile phones, laptops, and smart devices. Do not limit your business to one niche. Explore related niches.
We can also learn the need to keep updating products, including well-performing products.
The global competition is too steep for a company to maintain the same version of a product for years. Product development must be part of your business growth strategy.