Mobile App Ideas: 5 Ways To Generate The Next Big Idea In Mobile App Development

Have you ever come across or used an app and wondered how the developer came up with such an idea? Sometimes it seems like developers just stumble into a great idea and become successful. The truth is that idea generation is a process. It takes time but the good news is that you can learn and be part of the move of custom mobile app development in Kenya.

The 80-20 rule applies in all sectors including mobile solutions. The rule means that 80% of mobile device users are consumers; they are not involved in the development of mobile solutions. The group is simply looking forward to the next big thing. That is your target market while the remaining 20% consists of your competitors.

The good thing about learning idea generation is that you can apply the skill to any sector or type of business. How do you come up with the next big thing? Let us learn together.

1. Start with existing ideas

The idea here is not to copy from what others are doing but to get inspiration from successful products. The truth is that consumers like to buy what is selling or trending at a particular time. If an app is doing well in the market, it means smartphone users accept and like the idea. You can then find gaps in that niche and fill it.

Even the most successful apps have flaws. Check the reviews from users consistently and identify the weaknesses. It is advisable to analyze reviews of apps in the same category, especially the top five apps. Your idea should have similar features but additional features that eliminate the weaknesses of existing products.

Here is another source of a great idea that you probably have never considered. Failed or abandoned app ideas can become the next big thing. Some people come up with great ideas but fail in the execution bit. Some lack the funds and support necessary to actualize their idea. If you can find the right strategy, you can revive a failed idea and turn it into a great success.

2. Train your mind to find solutions to problems

Great products solve problems or meet needs in the market. The same applies to the world of custom mobile app development in Kenya. In this case, you need to identify the problems that an app can solve. It does not start there. Begin with simple problems around you and think of a viable solution.

How do you identify problems that need mobile solutions? Social media is a great source of information. People vent their frustrations on social media from household issues to poor services from companies. What are people complaining about on your platform? It could be a service that other companies are ignoring or doing poorly. How many people face the same problem?

Sometimes we over-think about idea generation. Your current challenges can also be a source of a new idea. What do you wish your mobile device could do for you? Do you have an unmet need that all business owners are ignoring? Chances are that thousands of other people are looking for a solution to the same challenge.

3. Brainstorming

The traditional way of generating ideas and solutions still works. Get a group of friends or even family members to meet for a brainstorming session. All ideas are welcome in such sessions. Some people are great at identifying opportunities but lack the zeal to pursue the opportunities. Get such people in a room or even a social setting and introduce the topic of mobile app development.

You do not need to organize a formal meeting or even inform the people that you are looking for an idea. Just ask them what they think about mobile app development and their take on the best big thing. You may get an idea or identify a niche, which takes you ten steps ahead of other developers.

4. Think

One of the common habits of successful people is allocating time every day to sit and think. Whether you know it or not, the human mind is a genius. You just need to get it in the right environment and it will generate ideas you never thought possible. Practice sitting in a quiet place for a half or a full hour every day and just think.

Pin the ideas that come to mind or the problems you have identified on a board or just jot them down. As you sit there for several sessions in a week, an idea will begin to develop and take shape in your mind. Do not worry if it does not look or sound great from the start. You are already training your mind to think of new ideas.

5. Create the future

It is acceptable to improve on any existing mobile solution or pick a failed idea and turn it around. Meeting the current needs in the market is also great. However, you can think of the future where none of your competitors has been. What needs or gaps do you anticipate in your area of interest?

Predicting the future is not as hard as it sounds. Observe the past trends. History has a way of repeating itself. You can also predict what users will need next based on their experience with their current mobile solutions. What kind of problems are your competitors likely to face down the line? Start solving those problems now.

Here is another great tip. Do not always wait for your target market to determine what you can develop or provide. If you have an idea, you can convince them to buy into it. You just need to package it in a way that makes the users think they need your solution or cannot do without it.

Concluding remarks

Generating a new idea is easier than you think. In fact, some of the ideas you have right now could the next big thing that the world has been waiting to see. Do not remain at the level of generating ideas but actualize even what you think is a small idea. Let top developers that offer custom mobile app development in Kenya actualize your idea. You will never know if you have a great idea until your share it with others.

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Does Your Business Really Need An App?

Business owners feel the pressure to keep up with every new trend in the market. Some realize when it is too late that their investment was unnecessary. Mobile devices have become reasonably cheap and this has increased the number of potential app users. Every business wants to reach this market with an app or a mobile-friendly website.

Google Play Store was launched in 2008 and five years later (2013), the store had a million apps. By December 2018, the store had about 2.6 million apps. The second largest app store, Apple’s App Store had almost 2 million by the close of 2018 (Statista). The numbers are likely to double in the next five years.

Before you hire mobile solution developers in Kenya for a new business app, you need to consider these numbers. Your app will be competing with millions of other apps. That said, your business is serving a specific niche. Hence, you do not need every smartphone owner to download your app but those who fall within your target market.

So, how do you determine if you need to invest in an app or continue using your website? Ask the following questions:

1. Will the app solve a problem?

What value will your app add to your customers? Smartphone users are always trying new apps, especially after launch. However, the app will remain unused for months if it does not solve any problem. Before you develop an app, think about the pain points of current and target customers.

An app should make it easier, fast, and convenient for customers to access your products or services. Consider the processes in your business that the app can automate. For instance, some of the best performing apps enable users to order and pay for products via mobile money services. Clients get products at the doorstep with just a few clicks on their mobile device.

You do not need to replicate the functions on your website on a mobile app. A good app should provide a better and unique experience that users cannot get on your site. Such an app is easier to market, especially if your customers are accustomed to using your website.

2. Do you have a mobile-friendly website?

The need to keep up with the app development trend is understandable. However, you must get the basics right before reaching out to your customers with a new platform. Is your website mobile friendly? How many visitors do you get every hour, day, or week? Do the visitors return or visit more than one page?

Check the insights for the website and test the experience on a mobile phone. Much as an app gives you traction with your customers, you still need a functional website. Some phone users still prefer websites because of the storage space and data that apps consume. Talk to mobile solution developers in Kenya if your website needs some changes.

3. Does your business rely on data?

Every business requires data to measure its effectiveness and performance in different periods. However, some type of businesses requires data more than others do. Such businesses have a tedious task of transferring customers data from desktops to mobile devices. For instance, delivery services get clients from their websites, social media, and other platforms.

The process of transferring client data from these sources to mobile devices is tedious. If your business has a similar challenge, an app is necessary. You can synchronize processes and generate customer data easily when your clients use an app to access your services or products.

4. Do you have or intend to launch a loyalty program?

Loyalty programs are among the effective marketing strategies that businesses use to retain their customers. Rewarding your repeat customers shows your appreciation of their business. Rewards will bring new customers as well. Mobile apps provide an easy way of launching and managing a loyalty program.

It is easy to generate real-time reports from a mobile app. You can reward users for purchasing products using the app or recommending it to others. The data from the app will help you send out the points, discounts, or any other reward in real-time. For instance, if you offering cash rewards, you can integrate Mpesa into your app and send instant rewards.

5. Do your competitors use apps?

Every business owner dreams of setting the pace in the industry. While your business strategy is unique, you cannot ignore your competitors. You may be leading today but if you do not keep with the latest trends, other businesses will soon overtake you.

Check the top five competitors’ strategy in using mobile apps. Are they using apps? How do their apps function? How many downloads have they scored on app stores? You cannot succeed in business without analyzing numbers. If clients are downloading and using their apps, you need to get in touch with mobile solution developers in Kenya. immediately.

6. Does your business require user-generated content?

Most businesses develop content for their website and social media internally. An alternative strategy is to allow your clients to participate in content creation. If you are already running such a strategy or intend to try it out, an app will help you achieve your goal. Think about content such as photos and videos that users can share on your online platforms.

It is also effective to run a campaign with a mobile app. Once you launch the campaign, you can request users to share it on their platforms for a reward. Since most smartphone users spend hours on apps every day, the prompts will persuade them to share or participate in the campaign.

Final remarks

Developing a mobile app is a great idea but you must do your homework well before taking the leap. The goal of having an app is to deliver additional value to your customers and business. If the response to all or most of the questions above is yes, then you need to identify mobile solution developers in Kenya. Develop a customized app that serves the needs of your clients and give them a better experience when interacting with your business.

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How to Use Web Design to Build a Strong Brand

Are you trying to make your brand more visible online? Well, web design is one of the key strategies that many website owners ignore. You must consider design as a branding strategy when hiring website developers in Kenya. A strong brand does not only help you to attract new customers to your business but also turn them into repeat customers.

Where does web design come in when building a brand? The internet has provided new platforms for customers to search information about companies or service providers. Your target clients will first search for your website online, check your product range, and compare your prices with your competitors.

Before a customer places an order or calls your company, the customer has an idea about your brand. Your website becomes the first impression of your business that customers get. We share a few tips on how to use design to establish a strong brand in the market.

1. Choose the right color

The first thing that visitors notice about your website is your choice of colors. Every color has a specific meaning or effect on your visitors. For instance, most people associate the green color with health or the environment. Orange creates a fun theme while blue communicate calmness.

The right color depends on your products or services and target market. For instance, if you are selling luxurious products such as watches or jewelry, black and gold are great colors to use on your website. If your target market consists of young people or the millennials, orange is a good choice.

2. Redesign your logo

From the colors, the visitors will start to look for your logo. The internet has many free logos but it is risky to go for a free logo. Thousands of other business owners around the world have access to the free logos as well. Hire website developers in Kenya to design a unique and professional logo for your business.

Ensure that the logo is visible. The top left corner is the recommended location for a logo. You can add a value proposition below or beside the logo depending on the design. Combining the two communicates to the visitors what your brand is about even before they scroll to other pages.

3. Connect with your audience’s feelings

Top brands across the globe have mastered this strategy with their websites. You can do the same and increase your brand visibility. How do you want your audience to feel when they see or hear about your brand? The design should bring pleasant emotions to your audience.

Your choice of color will help you stir up the emotions you desire. For instance, hospitals use pale shades of green to calm their patients. If you must use formal colors, consider using media on your website to connect with your audience.

Add interesting video clips or images that market your brand or products. Keep the videos short and small in terms of size to improve the loading time. If the videos or images take too long to load, your hard-earned visitors will leave.

4. Choose the right language

Web design goes beyond colors and the layout of web pages. The major reason why visitors come to your website is information and not the layout. Hence, how you present the information is important. Study your target audience to determine the right language to use. Have website developers in Kenya check your current language and advise on the best approach.

A casual language works for the youth but the older generation prefers a formal language. You can use a playful language in a way that captures the interest of all clients. Balance between the playful and formal languages. Avoid jargon, hard vocabularies, and offensive words. Consider the preferences of different cultures as well.

5. Add a personality to your brand

What personality can your audience associate with your brand? Add some character to it or anthropomorphic elements. The term simply means that you give human traits or qualities to objects or animals. A good example of anthropomorphism is the little bird that is synonymous with Twitter.

Think of a character or personality that suits your brand. The key thing is to assure your clients that they can rely on your brand for quality services or products.  Clients should associate your company with honesty, fairness, and safety as well.

6. Be consistent

Your goal is to communicate the same message about your brands to all customers at all times. Hence, you must be consistent with your choice of colors, font, graphics, and layout. Avoid sending mixed signals to your visitors. If you are communicating or selling a luxurious or high-end brand, maintain the same theme.

Consistency helps in creating a memorable brand. The moment a client sees a certain combination of graphics, colors, and font, your brand should immediately come to mind. Using a consistent design helps you improve the load time as well. You will be reusing the same images and graphics, which makes it faster for visitors to load pages.

7. Be unique

All the tips given above will mean nothing if you turn your website or brand into a cheap copy of your competitors. You are trying to outdo your competitors. You can learn from them but not copy their ideas. It is confusing to your clients if your brand looks similar to another brand. Worse still, the customers may consider you as the cheap copy even if your products or services are of a higher quality.

When talking to your web designer, insist on a unique and consistent design. If you fail to do so, the designer may give a template that all companies in your industry use. The right designer will create a unique brand based on your product and target market.

Final thoughts

Creating a good website that communicates the right message and impression of your brand takes time. Website owners try different themes, graphics, and even colors before getting it right. Take time to think through the type of brand that you intend to create or market. Working with reliable website developers in Kenya ensures that you the latest designs with the personality of your brand.

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