One of the top reasons why you should invest in the best for web design in Kenya is to attract traffic to your website. The number of visitors affects your bottom line at the end of the year.
You may not admit it but you get worried every time you see a downward trend on Google Analytics. What is wrong? Where did all the visitors go?
Let us look at the top reasons why your website traffic may decline.
1. Outdated keywords
Keywords or key phrases drive traffic to your website. Internet users end up on your site if it appears among the top results for their search phrases.
When is the last time you updated your keyword strategy?
We understand the demands of building a business. You do not have all the time to follow up on the website after the web designers hand it over to you.
The common practice in many businesses is to search for keywords when developing a new website. The website owner will then write content based on the keywords.
As time goes by, you forget about the website especially if you have steady traffic at first.
The right keywords for any business will change over time as search trends change. For instance, internet users were concerned about the best web design in Kenya in the past.
Today, the users are more concerned about a responsive website design.
If your traffic has declined, it is time to review your keywords. Rewrite the content or write fresh content for the website based on those keywords.
Schedule keyword review in a way that you do not forget to keep your content updated.
2. Google Algorithm update
Many website owners are victims of algorithm updates from Google and Bing. Unfortunately, the search engines do not give any warnings.
The greatest concern for search engines is to give internet users the best experience possible. Remember that they are also in business.
Happy internet users mean higher returns and loyalty to a search engine.
When Google updates its algorithm, the ranking of your website will either improve or decline.
A decline in ranking means that fewer internet users see the website when search for your line of business. The result is low traffic.
Combine this with the wrong keyword strategy and your website will be invisible to your target audience.
You cannot do anything about algorithm updates. However, you can watch the trends in ranking websites and determine what you need to change on your website.
If an update pushes your website to the second or third page of results, use alternative ways to drive traffic as you fix your website.
Social media and email marketing are proven strategies that drive traffic to websites.
An alternative is to run Google Ads for the keywords that your business targets.
3. Security issues
Security is a big issue in online business. A small security issue will affect website traffic almost immediately.
The downside of it is that even after you fix the issues, some visitors will never come back.
You need to fix any security issues immediately.
Start by ensuring that your website is HTTPS and not HTTP. What is the difference you may ask?
HTTPS encrypts user data when transferring data. Hence, sensitive information like the user’s bank details is encrypted when using your website.
Internet users are aware of this difference. In addition, Google always notifies users when they visit a HTTP website.
For most internet users, such a notice means that they need to run or look for an alternative.
Some visitors may proceed after the notice just to get information but they will not purchase anything or provide any personal data.
When choosing a company for web design in Kenya, ensure that you purchase and activate a Secure Sockets Layer (SSL) certificate.
If the SSL certificate has an expiry date, update it before that date. Otherwise, you will lose traffic when Google starts indicating that your website is insecure.
4. Slow speed
Nothing puts off internet users like slow speed. As long as they have fast internet, they expect your website to load in 3-4 seconds.
If your website takes longer than that, they will be clicking on the next best result.
Check the site speed regularly especially after uploading media like videos and images.
Delete unnecessary files and pages that slow down the website. In short, you cannot just develop a website and forget about it until you hear of a complaint.
Be proactive in checking for issues even when the traffic looks good.
Test it on different devices and different internet connections where possible. Remember that most of your visitors are likely to visit the site on their mobile devices.
All pages must be responsive and load fast.
5. A poor SEO strategy
Keywords are a large part of SEO but not everything. You need to update your SEO strategy as you update your keywords.
Your SEO strategy determines your ranking on search engines for specific keywords.
Having the right set of keywords is not enough. You need a good strategy to outdo your competitors in ranking for those keywords.
Follow the latest SEO trends and update your strategy accordingly.
If you have little knowledge and experience in SEO, consider outsourcing the service to experts.
SEO companies come in handy when you are in a highly competitive field.
Be careful with your SEO strategy when redesigning your website. Many companies lose traffic while trying to improve user experience.
6. Poor Server Performance
Everything we have talked about so far relates to issues you can fix internally. However, external issues like an unreliable server or hosting company will affect your website traffic.
If you pick the right provider for web design in Kenya, you will get a good recommendation for a hosting company.
A big mistake that website owners make is to go for the cheapest deal to save costs.
You may save money on a hosting service and then lose traffic when you need it most.
An expensive package, on the other hand, does not always mean a reliable server.
Check the experience of other website owners with a hosting company.
If you are using an unreliable hosting service, do not wait too long to make a move.
Make quick changes even with the other issues mentioned above. If you wait too long, your potential customers will have moved on to your competitors.
It is advisable to track the performance of your website daily to identify issues that need immediate attention.