Web Design Tips: How to Keep Visitors Longer On Your Website

Are you frustrated by a high bounce rate? You are not alone.

Many website owners experience this challenge, especially after launching a new website.

The frustration comes when you cannot figure out the reason for the high bounce rate.

You check your analytics every week and hope the situation changes.

The web design tips below will help you reduce your bounce rate.

A low bounce rate will not only improve your conversion rates but also your website ranking.

1. Highlight important information

Your visitors come for a specific reason: to find information about your business.

If your website has a blog, the title of the blog could have attracted them to your website.

The first impression will determine if they will stay or go back to the search results.

Use bold headlines and bullets to underscore the most important information.

Using long text may help with your SEO but your visitors have no time to read every line.

Ensure that the information on each page is relevant.

The content should match the headline; otherwise, your visitors will be frustrated.

2. Add high-quality images

Images get more of your visitors’ attention that text.

You may start with free stock images but with time, you need to consider professional photographs.

The nature of images will depend on your business or brand.

For many online stores, the best images to add are those of top products.

Upgrade the quality of images as you upgrade your product line.

If you have no product images to add, look for professional photos relevant to your business.

Here is another trick in case you have no images on your website.

Create quality infographics to present important information about your business or industry.

Use the infographics to highlight reasons why visitors should consider your brand or products.

If you already have images on your website and still getting a high bounce rate, it is time to review the quality and relevance.

3. Embed videos

We cannot give web design tips and leave our videos.

Quality videos are not just good for marketing but for improving your site performance as well.

We bet that your visitors will watch an embedded video before reading any text.

One thing to note about images and videos is they can slow down the loading speed.

Let us pause for a second and ask, could that be the problem with your site?

No one has time to wait for more than 4 seconds for a page to load.

Hence, as you add visual content on your website, consider its effect on the loading speed.

Choose a reliable video platform like YouTube that loads video content fast.

In addition, consider the size of the files before uploading them on the website.

Ask your web designer to minimise the files if you need help.

Again, ensure the video content is relevant to your business.

4. Bold your main keywords

The old trick still works to date. Make your target keywords bold.

Sometimes, actually, most times visitors skim through a page looking for highlights.

You cannot have images and videos alone on all pages. You need text.

In addition to using headlines and bullets, the bold text will keep visitors engages for longer.

Do not stuff your keywords but distribute them evenly throughout the page.

Visitors are likely to scroll down and click on the embedded link on the keywords.

The links should lead to other pages on your websites and not just external sources of information.

Hyperlinking any text makes it stand out even without a bold keyword. Use it.

5. Be direct

The first sentence that your visitors read matters more than you think.

Be direct from the beginning. Use short, clear and concise sentences when creating content.

Put the most important information right at the beginning of a page. Avoid long introduction paragraphs.

You may need to discuss the strategy with your content managers.

Sometimes website owners have the right content that visitors need but fail in the presentation.

Do not shy away from being upfront about your services or products.

You created the website for that reason, right?

6. Simple language

Do not try to impress your visitors with complex words or expressions.

Use plain language and simple sentences.

Your visitors will appreciate the simplicity with which you communicate complex issues.

Also, try to include a playful language in your posts.

Balance your humor with professionalism. You still want them to perceive you as a serious business owner.

You can add humor to your website to a limit. What may be funny to you might offend someone else.

Avoid expressions that target certain groups of people or any offensive language.

The rule goes for social sites, which sometimes overlook a professional language in efforts to keep visitors entertained.

7. Match the content with the title

Web design tips will always include clickbait. In most cases, content creators use the headline as the clickbait.

A lot goes into picking a title or headline for a page or blog post.

Internet users judge the relevance of search results with the title and meta descriptions.

It is acceptable to use attractive headlines. After all, you want as many internet users as possible clicking on your website.

However, the content on the page must match the headline.

Always deliver your promise on your title and meta description.

Otherwise, visitors will leave as soon as they realise the content is irrelevant. That takes seconds.

8. Add a call-to-action button

A CTA button gives visitors a reason to stay longer. Place it at the end of each post or page.

Highlight the button in a way that visitors do not miss it after reading the post.

The button could be anything from ordering a product to sharing the content.

Pick the fitting action depending on the content. Some website owners add a subscription box to collect visitors’ data.

Test the button to ensure that it works and links to the right page where applicable.

Use a creative tag line that encourages visitors to click on the button.

For instance, you will come across expressions like “before you go…” or “just a second” at the end of a post.

In short, lead visitors to take the actions you want.

Final remarks

We have highlighted the top web design tips that will keep your visitors longer and improve your bounce rate. Do you have additional tips to share with our readers? Feel free to share them in the comments section.

The List is here! Top betting apps in Kenya (2019)

Betting apps in Kenya have remained popular despite the changes in government regulations.

The Kenyan government imposed a 20% tax rate on betting winnings but the gambling craze is still on.

Some companies have had to battle in court to maintain their licenses.

International betting companies dominate the betting world in Kenya.

The highest percentage of companies offers their services on websites and not betting apps.

A few have developed mobile apps to improve the experience for their users.

Mobile apps give players the same experience of a betting website with increased connectivity.

Some companies offer the option of betting via SMS or USSD code to save on data charges.

In this review, we focus on companies that have both a betting website and functional mobile app.

1. SportPesa

SportPesa is among the most popular betting apps in the Kenyan market. It was also among the first apps to hit the market.

The developers emphasize on the simplicity of following and placing bets on the app for the users.

In addition, the developers have been updating the app to optimise its performance.

The speed of placing bets on teams is important to users because it has an effect on their data usage.

Another top feature of the SportPesa app is the intuitive user interface. A large number of football fans have limited technical skills.

A simple and intuitive interface makes the app a favourite. The app is free to download and use.

Users enjoy a variety of sports to place bets on including tennis, football, and rugby among others.

2. 1XBET

The 1XBET betting company has a large international clientele of more than 400,000 site users.

Betting fans consider the stability of the betting company when choosing an app. 1XBET offers this guarantee, which partly explains its growing popularity in Kenya.

The app is available for both Android and iOS devices. The first deposit bonus of up to Ksh.10, 000 attracts many users.

The company has an excellent live betting platform and its jackpots are high.

Kenyans also use 1XBET because of the reliable customer services and high odds across all sports.

3. Betika

Betika has done a considerable good job of marketing the app across all online and offline platforms.

Many betting apps in Kenya emphasize on large initial bonuses. Betika attracts users with the betting amount.

Kenyan users can place a bet with as little as Ksh.49.

The app offers high odds as well across all sports and a great experience on both the app and website.

Kenyans run for the daily Betika bonuses and jackpot matches.

Similar to most betting apps, Betika offers instant deposits and withdrawals

Betika app is free and compatible with both Android and iOS platforms.

READ ALSO: Why are Instant Loans Popular in Kenya Despite Metropol CRB Listings?

4. Sportybet

The company offers a fast and light betting app to users. Users can complete the process of placing bets within 6MB.

Such a rate is affordable to many Kenyans given the declining data charges across all mobile carriers.

Another amazing feature of the betting app is instant notifications. Users know instantly when they win to cash out their returns.

Sportybet gives users the freedom to choose between full and partial cash out. Every bet has a return despite the outcome.

The app allows users to bet with any amount from Ksh.50 to Ksh.300. The Karibu bonus for placing an initial bet within that range is Ksh.1, 000.

The Sportybet is different from other betting apps in Kenya in that is allows users to bet on virtual games.

5. M-Bet

Kenyans have preferred international companies for a long time because of the risks involved in the game.

However, Kenyan companies such as M-Bet have managed to penetrate and gain a significant market share.

The company is fully incorporated according to the laws of Kenya for gaming sites.

M-Bet gives an easy experience to users and is available on all mobile networks in the country.

The company started by building its betting site before introducing its free apps to its users.

App users can bet on multiple sports and virtual games.

6. Mcheza

Developers have worked hard at making betting apps appealing to Kenyans.

The Mcheza app is among the apps that resonate with users right from its name to its unique features.

The company provides an option of using USSD code to register and place bets in case of internet disconnection.

Users can cash out their bets at any time during a live game or even before a game starts.

In addition, users can withdraw their bet via SMS at any time.

Mcheza offers virtuals sports in addition to other international sports such as rugby, football, basketball and tennis.

Similar to other betting apps in Kenya, the Mcheza app uses the Lipa na Mpesa payment option for deposits and withdrawals.

The app is available on the Android platform, which is the most popular mobile platform in Kenya.

Quick tips on how to choose a betting app

1. Privacy policy

Avoid betting companies without a privacy policy if you want to keep your personal data safe.

Remember that you will be required to give your personal details for registration.

You will also provide your mobile money account for deposits and withdrawals.

2. Betting odds

Go for betting apps in Kenya with high betting odds.

High odds help you to lower your risks of overspending on betting.

3. User interface

The best betting apps should have a simple and friendly interface.

Betting is a fun game. You do not need long manuals to learn how to use an app.

4. Customer service

Betting apps and sites sometimes develop issues, especially when you want to place a bet or withdraw.

If you have any issue with your account, the customer care staff should be available to resolve it fast.

Read other client’s reviews and test the customer service before betting huge on a new app.

5. Payment options

Mpesa and Airtel Money are widely accepted in Kenya.

Get an app that supports your preferred payment method for deposits and withdrawals.

6. Bonuses

Every player deserves a good bonus from the preferred betting company.

Check the bonus policy right from the initial bonus and other bonus products.

Watch out for companies with a high initial bonus but low earnings on other products.

7. Variety

Football is huge in Kenya but you need more than one sport.

What happens when a league ends? Do you stop winning?

Choose an app with a variety of games, especially your favourite games.

Final remarks

Choosing the best among the top betting apps in Kenya is now easy for you. However, you must play responsibly to enjoy the game. The list of apps will grow as more betting companies develop apps to enhance user experience.

21 Kenyan Statistics for Mobile and Web App Owners

Data analytics is a big word that some entrepreneurs are still struggling with today. The long and short of it is making decisions based on data.

The best time to apply analytics is before starting a business.

In our case, we want to give you key statistics that you should consider when thinking of a mobile or web app.

The big question when doing the initial market research is if there is demand for the product or service.

A good product or service should solve a problem.

Research also helps you identify new opportunities in the market.

As you read these statistics, think of the opportunities that exist in software engineering in Kenya.

Recent statistics on mobile usage, internet, population, and social media usage

1. About 8.2 million Kenyans are social media.

The most popular platforms are WhatsApp (74%), 70% on Facebook and 50% on Twitter.

2. Kenyans spend an average of 3 hours a day on social media

3. Mobile penetration stands at 91%, which is equivalent to 46.94m.

The overall penetration in Africa is estimated at 80%.

4. 43.3 million Kenyans have access to the internet (84%) of the total population.

The 3G network covers 85% of the population while 4G covers about a third of the population.

5. The Kenyan population is young with an average age of 18 years. About 26% of the total population (51.58m) lives in urban areas.

6. By 2018, Kenya had 47.6m mobile money accounts with an estimated transaction value of 3.6 billion US dollars.

7. There are more than 300 loan apps in the market.

8. In the first quarter of the financial year 2018/2019, Kenya surpassed the 100 per cent mark in mobile penetration.

The statistic indicates the total number of active SIM cards in the country as a percentage of the national population.

Kenya joined Tunisia, Morocco and Namibia in reaching this milestone in Africa.

9. Safaricom has the largest percentage of market share. However, the share reduced from 71.9% in June 2017, to 65.4% and 64.2% in June 2018 and September 2018 respectively.

10. In the same period, the Airtel Network Limited increased its market share from 14.9% to 21.4% and 22.4% respectively.

Telkom grew from 8.4% to 9.0 in the same period.

11. The total cyber threats increased from 3,462, 480 between April and June in 2018 to 3, 824, 068 between July and September of the same year.

Over 1.8m were malware attacks, 1m web application attacks, and over 900, 000 botnet attacks

The attacks increased to more than 11m by March 2019.

12. The number of domain names registered increased from 75,096 in June 2018 to 77, 671 in September 2018.

The numbers are limited to dot.KE domain names. The majority are company domains (co.ke).

13. Mobile subscriptions increased from 49.5m to 51.0m from the Oct-Dec 2018 quarter to Jan-Mar 2019 quarter.

14. At least 93% of Kenyans owns a mobile phone. About 43% use smartphones and 21% use laptops or personal computers.

Tablet usage is still low but significant at 7%.

15. Wearable tech devices are at 2% penetration in Kenya

18. 72% of Kenyans access the internet every day while 15% access the internet at least once a week.

19. News and betting sites dominate the top websites in Kenya.

20. An independent report rank Whatsapp (82%), Facebook (80%), YouTube (61%), Instagram (48%), FB Messenger (41%), and Twitter (33%) as the most active social platforms in the country.

21. Facebook has a total advertising audience of 7.9m while Instagram has 1.9m.

Facebook audience increases by 3.9% every quarter.

Notable lessons from the data

1. Social media is a great platform to advertise any product or service in Kenya.

The majority of Kenyans are social media and spend at least 3 hours on the platforms.

2. Kenyan Business owners should consider using WhatsApp and Facebook’s Messenger as channels of communicating with their clients.

3. The Kenyan market offers great opportunities for mobile apps and e-commerce platforms.

The country beats other African countries in internet connectivity and mobile penetration.

Any person who can identify a pain point that an app can solve has an opportunity to make money.

Even with the Kenyan apps in play stores, there are still opportunities for growth. Mobile app developers in Kenya can help new entrants in identifying such opportunities.

4. The Kenyan population is young (an average of 18 years).

Any mobile and web solutions should target young people even in design and functionality.

Young people value speed in transactions and operations. Social and dating apps should on top of the list of considerations for new entrants.

5. Cyber threats are on the rise including the reported cases.

Software developers must consider the security of users when creating new apps.

As more and more Kenyans turn to the internet for quick answers and transactions, hackers are busy looking for loopholes.

In addition to creating online platforms and solutions, developers need to educate users on security issues.

6. Although the government has been cracking down on betting companies, betting apps and sites are still a gold mine.

The young Kenyan population is looking for quick cash given the hard economic times.

Similar to other nations of the world, Kenya loves football. Hence, betting will always be part of it even with government regulations.

7. Nearly 100% of Kenyans have an active SIM card.

Notifications through SMS present a good opportunity to keep users or clients engaged.

The large mobile penetration and social media audience present marketing opportunities for new products.

Final Remarks

Assumptions in any type of business are costly. Entrepreneurs must always look for ways to measure their performance and follow market trends. Data should always guide decisions in every business. The data presented here shows great opportunities in the software business for new entrants.

Any mobile phone service that meets a pressing need in the Kenyan market is a gold mine. In addition, it is important to keep track of the latest trends. Some ideas become uneconomical over time. Government regulation is also an important consideration in software development in Kenya.

Data Sources

https://ca.go.ke/wp-content/uploads/2018/12/Sector-Statistics-Report-Q1-2018-2019.pdf

https://www.jumia.co.ke/mobile-report/

https://ca.go.ke/wp-content/uploads/2019/06/Sector-Statistics-Report-Q3-2018-19.pdf

Bulk SMS Kenya: Should you Choose SMS or Push Notifications for your App?

Bulk SMS Kenya is a service that many app owners do not think about until the last minute. The greatest concern is always the number of downloads. When thousands of people download an app, the owner relaxes and assumes all is well.

The expectation is that the engagement rate will increase with each new download. Here is the reality. Downloads do not lead to engagement. You must give users reasons to open your app every day where possible.

Two ways to do that is through push notifications and SMS. The effectiveness of these methods of communication is the subject of this discussion. Let us start with the definitions.

Definitions of Push Notifications and SMS

Push notifications are messages that an app send from its server to the user’s interface. The user view notifications on the mobile device or desktop depending on the settings. Some apps allow users to choose the type of notifications that an app sends to their interface.

Apple was the first company to introduce the service in 2009 before Google introduced its service in the following year. Since then, companies have been adopting the form of communication for their solutions. The trend has been introduced in mobile apps development as well.

SMS stands for Short Message Service. Text messages have existed throughout the history of mobile phones. However, their popularity increased in the 1990s when companies adopted the service for commercial activities.

Bulk SMS Kenya is a popular service. It has attracted many providers because of the increasing demand. As mobile apps and e-commerce platforms become popular, entrepreneurs realise the need to invest in the service.

Mobile Engagement through Push Notifications

It is important to note that every method of user engagement has its pros and cons. Push notifications offer the option of combining both text and images. The notifications often play a sound and show an icon to alert the user.

You can play around with notifications to include interactive buttons that allow users to respond to the notification. Push notifications are associated with a higher level of user engagement. They do not just remind the user of the app but prompt a specific action.

By clicking on the notification, the user may go directly to the app when a link is provided. Another advantage is that users can opt or out of the notification. Users can either block all notifications from the settings or choose the type of notifications to receive.

The downside of push notifications is that is they can be disruptive and annoying. Think of apps that are highly interactive such as social apps. Notifications for every time a connection takes actions are too much for some users.

Users end up either blocking all notifications or logging out of an app. Such actions mean loss of opportunities to convert for app owners. Hence, the timing and content of notifications must be right.

One advantage of push notifications over SMS is that they are free and unlimited. As a mobile app owner, you can send as many notifications as necessary at no cost. Some companies that offer Bulk SMS Kenya charge after a specific number of messages.

Push notifications are suitable for apps whose functions require constant reminders. For instance, fitness apps need to send constant reminders to users to work out. Users sign up for social apps for engagement with other users and so push notifications are less disruptive.

Bulk SMS Kenya

Travel apps such as airline apps need to send notifications to users to remind them of scheduled flights. In short, if you need to remind users of important activities or actions, push notifications are recommended.

For push notifications to work as intended, avoid sending them in the morning. Nobody wants to wake up to the sound of a notification.  Avoid sticky notifications and ensure that the message is relevant.

You do not need to send a notification every day unless your app requires that. For instance, working out or adopting a new diet requires daily reminders. Make the messages relevant, useful, and engaging at all times.

Engagement through SMS

The alternative to push notifications is SMS. Some apps require that you use both bulk SMS and push notifications. Why send text messages while you can send notifications? One, you may need to confirm the identity of users.

Consider finance apps or delivery services that require user authentication. The mobile phone number is often part of the verification process. You need to send a message to confirm registration or provide a verification code.

Delivery and transport services require SMS services. Think of users that book a service online and then switch off their data. How do you deliver their orders without an alternative communication channel?

Transport companies will often send a message to both the client and courier to confirm an order and delivery time. You can also send alerts or warnings to clients via SMS. For instance, you will find banks sending SMS alters to all clients of new fraudulent activities.

Healthcare services use SMS to reach a wider market with warning or alerts of outbreaks or new services. Text messages are a great way of introducing discounts or offers to clients. Clients are prompted to log into the apps and view the products or services on offer.

The downside of SMS is that they may attract an additional cost.  Bulk SMS Kenya is free to a limited number of messages. Sometimes you may need users to reply to a message, which attracts a cost for them as well.

Another downside of using SMS is that some users consider them as spam. It is difficult to personalise every SMS. Hence, companies end up sending the same message to all clients. Sometimes the same message will appear in a day and users dismiss them as spam.

Conclusion

Choosing the right engagement tool is now easy with this information. The first question to ask before contacting any service provider or developer is, does my app need this service? Will it improve communication with clients or annoy them? Consider the type of app you have developed and the kind of alerts that the user needs. Think about the frequency and timing of both SMS and push notifications to maximise on open rates. Remember that Bulk SMS Kenya services may attract a cost. There is no harm in exploring both tools at the same time to optimise user engagement.

Benefits of E-Commerce Apps: Best Programmers in Kenya Advise


Even the best programmers in Kenya sometimes have a hard time explaining the benefits of mobile apps to business owners. Entrepreneurs with successful e-commerce platforms ignore mobile apps. The problem is that the entrepreneurs do not understand the benefits an app could add to their businesses.

Let us assume that you jumped onto the e-commerce sites’ ship really fast. You built a successful online business long before mobile apps became a thing. You are still earning well and wondering why everyone is running to apps. Let us talk further before you dismiss the idea.

1. Reaching a wider market

Look at popular platforms in Kenya such as Jumia or Kilimall. The owners started with e-commerce websites and made a kill. They still make money but have a gone a step further to create Android and iOS apps. The mobile apps have similar features with the websites.

The owners have understood that some buyers will always prefer apps to sites. Even with a mobile-responsive website and a flawless experience, the buyers will always result in an app. The market segment enjoys comparing prices and products on different apps.

We do not mean that you shut down your online store or give it less attention. We are simply pointing to some potential customers that you have locked out without an app. Your competitors may think of starting with an app but your e-commerce site puts you a step ahead.

2. Constant communication with clients

Online shopping means one thing to clients; shopping never ends with a sunset. You have probably experienced this with your e-commerce site. Some clients will wait until night to scroll through your catalogue to order.

What happens when they cannot complete a transaction after working hours? Customers know that you will not deliver at night. However, they expect to find help from your customer care staff at all times.

The beauty of an app is that communication with your clients is easier and faster. You get instant notifications on your phone whenever an inquiry is placed. The type of notifications you receive will depend on your settings. In short, you can get an immediate notification when an issue arises that need your attention.

The good part is buyers have the same convenience. You can stay in touch with both potential and real buyers 24/7. The SMS notifications do not just remind them of their orders or carts but of your brand as well.

Best Programmers in Kenya

3. Creating brand loyalty

You have worked hard to build a strong brand with your e-commerce site. As mentioned, you are already a step ahead of entrepreneurs that go straight to the best programmers in Kenya for an app. The efforts to create an e-commerce site in the times of mobile apps are not in vain.

The same clients that you attracted to an online store are more likely to use your app than new clients are. Adobe conducted a study on mobile revenues. The researchers discovered that nearly 70% of online buyers prefer an app from a brand that they know. If their favourite brand has a new app, buyers will rush to install and use it.

The statistics partly explain the dominance of e-commerce platforms in the world of mobile apps. The same entrepreneurs that built e-commerce sites years back have taken over the mobile apps. You can have the same results if you step into the unknown and create an app for your existing customer base.

4. Faster speed

The best programmers in Kenya will tell you that mobile apps load faster than e-commerce sites. Even with the best development process, a mobile app is likely to load faster than a website. Remember that online shoppers are quick to run to another website when your platform takes long to load.

Sometimes the traffic to your online shop may slow down the loading speed. Kenyans are big on using mobile data bundles. The experience with your store will depend on the chosen mobile network. You cannot control their choice of a network but you have control over their experience with your business.

The pages of the mobile app will load faster. That means that most of your loyal customers as mentioned above will go to the app for new purchases. Think about the convenience of switching from one app to another.

The buyer must go to the app store, download, install, register, link a payment method, and then make a purchase. The process takes longer than waiting for a page on your app to load. Give clients the best loading speeds on both the website and app. However, you are likely to record higher sales on your app depending on how you market it.

Also Read: Android App Development Trends

5. Cheap marketing platform

Online marketing is no cheap affair. The competition is high to attract internet users. Entrepreneurs that understand the power of digital marketing will give anything to reach their target audience. Where does your business stand in this stiff competition?

When we talk about a cheap marketing platform, we do not mean that your brand becomes automatically visible with an app. Here is the trick. Every loyal customer becomes a channel for you to reach their connections on social media. The same study by Adobe revealed that friends and family are the greatest influence on buyers.

You gain visibility and new leads whenever a loyal customer shares a link to your app or store. Here is another advantage. The best programmers in Kenya will include a feature on your app that allows users to share your app on social media.

Think about it. You spend thousands on social media marketing. Sometimes the results are disheartening. Your customers on the app become a free channel to reach thousands of their followers on social media.

As long as your products or services are of high quality, a satisfied customer will be quick to recommend your business. Even if the customers end up on your online store, you will still make money. The message moves from your current customer to new leads that you might never reach with a website.

What next?

We have told you about the benefits of having both a successful e-commerce website and a mobile app. The article highlights the top benefits but the advantages of mobile apps are numerous. Your next step is to analyse your business in light of this information.

Software development requires a good plan right from the features of the app to financing. Set a timeline for the new move and then contact the best programmers in Kenya. You will come up with a plan together to help you achieve your goal within the set timeline.