The Mpesa success story continues to attract attention around the world. The payment method has made it easy, safe, and convenient for buyers and sellers to complete transactions. Mpesa API integration in Kenya enables business owners to receive quick payments on online stores. The service has also promoted businesses that sell products or services via mobile apps.
Safaricom has never settled at any milestone. Despite the popularity and profits from Mpesa in the Kenyan market, the company continues to extend the service to new global markets. The MPesa Global initiative led to new partnerships to global leaders that facilitate funds transfer across countries.
Safaricom’s Partnership with Ali Express
Safaricom recently announced the collaboration with Ali Express, a global market place, which was great news to many Kenyan traders. The greatest pain for most entrepreneurs that import goods is paying for the products. Many have been borrowing cards from friends to complete online transactions. The Mpesa- Ali Express partnership has come to the rescue of these traders.
The initiative targets more than 21 million customers that regularly use Mpesa for local transactions. One of the major benefits of the service is that buyers do not need to convert the Kenyan shilling into other currencies. Choosing the Mpesa payment option automatically gives the cost of goods in Kenyan shillings.
How to pay for products on Ali Express via Mpesa
1. Download the Ali Express app
The new service is accessible via the Ali Express app. It is no surprise to the Kenyan buyers since all major companies have been pushing for business via mobile apps. Developers have been offering Mpesa API integration in Kenya services for both e-commerce platforms and mobile apps. However, shopping via mobile apps is becoming more popular because of the deals that sellers offer.
Ali Express sets the pace for e-commerce platforms around the world. Buyers can get almost any product from China on the platform. The same experience and convenience is now available via the company’s app. Hence, the first step for any buyer that wants to enjoy the new service is to download and install the app.
2. Shop for what you need
The good thing about Ali Express is that all the products on the online store are available via the app. You will access the product description with clear images of the products that you need. Add all the items to your cart and proceed to check out.
3. Select the Mpesa payment option
Mpesa appears among the payment option on the Ali Express app. Click on the Mpesa icon and complete the process. The same process of Mpesa payments applies to this service. Provide your mobile number that is registered for the Mpesa service and complete the transaction with your secret PIN code. The challenge now is for the manufacturer or supplier to deliver the products within the shortest time frame.
Who benefits from the Mpesa-Ali Express partnership?
Kenyans are a bit concerned about the real beneficiaries of the new service. While the launch and campaign around the initiative flag buyers as the major beneficiaries, some think that Chinese manufacturers will benefit most. The reality is that the Kenyan industrial sector is still behind the manufacturing sector in China.
The Chinese e-commerce platform offers a wider range of products at varying prices, which are unavailable in the Kenyan market. It is up to Kenyan manufacturers to expand their product range and quality to meet the needs in the local market. Chinese suppliers will earn higher profits as more Kenyans shop with the convenience of paying via Mpesa. Safaricom will also benefit from the increased Mpesa transactions.
The initiative should spur the interest of Kenyans to build such e-commerce platforms that attract global suppliers. Platforms such as Jumia, Kilimall, Cheki, and OLX have already set the pace for online shopping in Kenya. However, as Mpesa service expands to global markets, Kenyans need to think of e-commerce platforms that meet global standards.
In addition to offering Mpesa API integration in Kenya services, developers have a part to play in setting the standard of online shopping in the country. The choice of Ali Express to offer the Mpesa payment option on the app only points to the need for functional mobile apps for businesses. Shoppers should have the same or even better experience when using a mobile app to buy goods. Developers play a critical role in enabling business owners to give shoppers such an experience.