Top 10 Web Development Tips For Small Business Owners

Have you been wondering how to start a small business without spending an arm and a leg? Well, doing so is easier than you ever imagined! All you need to do is develop a website and design it in such a way that visitors, preferably your prospective clients, will start flowing in and buying your products.

The best thing is that in the modern world, many clients prefer to make purchases on online platforms. That said, you should be ready to pay a price for the best web design services in Kenya. Otherwise, you will join millions of people who have tried online businesses and failed.

What tips should small business owners follow when developing a website? Here are the most important tips:

1. Create a polished and professional logo

A well-designed logo speaks volumes to your prospective clients in the sense that they are able to identify with your brand. It will particularly be beneficial if the logo is placed prominently on the site. Use of a high-resolution image for the logo is equally important.

It is wise to link the logo to the homepage so that visitors will navigate to it without hiccups. A professional logo tells your potential clients the quality of services or products to expect from you. Consider hiring top web developers to design a new logo for your business website.

2. Optimize the homepage

Most of your visitors are likely to land on your homepage depending on your marketing strategies. What elements have you included on your homepage? Is it easy to navigate to other pages from the homepage? Is the experience seamless?

The homepage can include more sections than other pages on the site. However, you must pick the right elements or sections. The most important elements to include are an overview of your services or products, case studies, testimonials, and success stories. Other elements include useful resources, value proposition, an intro video, product features, and about us.

3. Do away with the clutter

It is easy to get caught up in uploading images, links and all sorts of information related to your brand. Even so, you may not be aware that you may be confronting the brains of your clients with too much information that they cannot process it well. The result will be confusion and a failure to focus on what is important in your website.

Hence, you must get rid of all the graphics, photographs, or any other content you deem unnecessary. Be sure to limit your links and options in the header and footer so that the client can focus on what is necessary. You must also create space between images and paragraphs to control user flow.

Hiring reliable web design services in Kenya becomes critical if you cannot identify the clutter on your site. Top developers will clear the clutter and include fresh content that keeps visitors scrolling.

4. Choose your fonts and colors wisely

When choosing your fonts, you must always have in mind the fact that users will access your website using different devices. Thus, whereas fonts may look sizable on a laptop, they may not scale well on mobile devices, which then makes them lose the desirable look. At the same time, ensure that colors are utilized strategically on the site.

Neutral colors are ideal if you want to create an elegant and clean impression. Remember that your colors must complement your logo and any other color used to create the fonts. In the end, your visitors will not only be able to focus on the most important content on your website, but they will also visit it regularly.

5. Review Navigation

You want your visitors to stay on your website as long as possible and order for products. You cannot achieve the same with a confusing website. Make it so easy for visitors to find what they are looking for on your site. A few seconds should be enough to find an item or information if you get navigation right.

Some of the factors to consider when designing your navigation bar include a responsive design and streamlined content. Part of the reason why you need to hire web design services in Kenya is to give users the best experience. The experience should not change drastically when a user switches to a mobile phone.

6. Optimize call-to-action buttons

Getting traffic to your website is one thing but transforming the traffic into sales is a different ball game. After reading about your products or services, what should the visitors do? Does your site give any direction or prompt visitors to take action?

Do not sit and wait for calls or emails without call-to-action buttons on your site. Include them in such a way that they are visible but not disruptive. Try to include most of the call-to-action buttons at the top and middle of the funnel. Otherwise, you will spam your website with too many buttons at the bottom of the funnel.

One important tip when designing call-to-action buttons is to help your visitors solve a problem. For instance, lead them to materials that relieve their pain points. You can offer video tutorials, webinars, price lists, or offers to meet different needs.

7. Add social share buttons

You can generate new traffic to your website from your visitors. Prompt visitors to share your content on social media by including social share buttons. You can reach the same visitors if they follow or connect with you on social media. Hence, it should be easy to access all social media platforms directly from your website.

8. White space is acceptable

You do not need to fill all the space with text and images. Leaving some white space is okay because it helps you break a page. Extra space improves readability and overall outlook of your site. However, you must be careful to retain a professional design.

It may be difficult to add white space if every page is full of content. The reality is that some of the visuals and links on your site may be unnecessary. As you clear clutter, think of the white spaces you can create on each page. Another important tip is to group content and then use white space to separate different groups.

9. Mobile optimization

We mentioned this briefly when discussing navigation and clutter. Most people prefer to access the internet on their mobile phones, which means that they will view your site on their smartphones. Hence, you must optimize your business website for mobile.

Before saving or publishing any changes on your website, check its outlook on a mobile phone. Most content creators will give you a mobile preview of your website. If you created a site without this tip in mind, it may be time to search for web design services in Kenya

10. Search Engine Optimization

You now have a responsive website with a professional design. Your visitors can easily navigate the pages and find whatever product or information they need. The next big question to ask is, will your target clients find the website on search engines?

A clear search engine optimization (SEO) strategy is important to help internet users find your website easily. The basic goal of SEO is to ensure that your website appears among the top search results for specific search terms or phrases. Luckily, you have multiple tools online to help you optimize your website.

The right approach to web development and design will usher you into a world of success and growth in your small business. If you still have queries on how to develop your site successfully, you may want to seek for the help of top designers in Kenya. Professional advice is particularly important if you lack basic web design skills.

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The Contest for Mobile News Apps Supremacy in Kenya

The phrase “I am proud to be a Kenyan” is often utilized when Kenyan citizens are thrilled by a local good or service.  It has specially been used often when the citizens see the milestones that the IT sector has made. The experts in the field have continued to amaze the population with thrilling products. It is particularly true if you look closely at the progress of the mobile application developers who specialize in offering masses news items. These professionals are not only working hard to ensure that Kenyans will get news at any time of day, but they are also competing to remain relevant in the market. The contest has become so tough that the feeble developer has no option but to be smart. In turn, Kenyans are a happy lot because they are receiving functional apps at an affordable fee.

Also read: How Much Does It Cost To Make A Mobile App?

The Contest Is On!

Notably, all the major media stations are working with the developers to offer the Kenyan population news updates. Other developers work with the telecommunication industry players such as Safaricom to deliver the news. Adverts are being run in some media stations portraying the joy of the common “Mwananchi” receiving news at any time and in any place. They are saved from the hassle of travelling to watch news or even buy newspapers. This has automatically allured other Kenyans to get the mobile news application and benefit as well.  As this demand is being created, the developers are trying to come up with a better way of meeting it. This sets the stage for a supremacy battle for the professionals in the field. The best will win the hearts and the minds of Kenyans and make profits in the process.

Who is leading in the Contest?

One of the mobile news applications to watch out for in Kenya is Citizen News Kenya. It offers the consumer information on a range of news items. Whether they are seeking for entertainment news, political news or business news, this app will deliver. Another app worth trying is Kenya News. It also delivers the citizens all types of news at the comfort of their homes- from the entertainment, weather, to sports news. The other application is the Ma3route, which provides users with information about traffic and matatu directions.  Other news apps to watch out for are the standard digital and daily nation apps.

Also read:  5 Technology Hubs in Kenya You Ought To Visit

Ultimately, as the contest for the mobile news apps continues, the IT sector will grow, the consumers will be well-informed and entrepreneurs will make enough money.

 

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How to Get Perfect Startup Ideas in Kenya

The rate of unemployment in the Kenya is worrying. In fact, the young as well as the old are accepting the reality that getting a well-paying job is difficult. In the meantime, they emphasis is being laid by different organizations and government agencies on starting as many enterprises as possible in the country. If you have been considering walking in such a path, you must come up with a unique idea in order to make it in the country. Here are some tips on how to get ideas for a startup:

  • Soul searching startup ideas

Understanding what you want from life is a good place to start when searching for a startup idea. The process starts with answering a number of questionings including-What is it that you want to get out of life? Are there things that you don’t want to see in your community? What is the motivation behind starting your venture? As you answer these questions, you are likely to get a pattern of responses and a crystal clear startup idea will be formed in the long run.

Also Read:  Significance of Big Data to Africa’s Economies in 2016

  • Researching startup ideas

The most important part of getting an idea is to have all the facts right. To achieve this, research is critical; you will be in a position to find out if there are gaps in the market and at the same time get information on how to solve the problems.

  • Consider the resources at your disposal for your startup idea

Many startup ideas do not fail because they are not perfect. Rather, the owners fail to consider the resources available when getting into the ventures. Do not follow such suit but rather, consider whether you have the capital, special skills, work force, experience, time and the right connections. Put differently, you must have the capacity and resources to build an idea

  • The depth of the well matters more

You should offer a product that a few people need in larger amounts. This way, you will understand your client’s needs in a better way and at the same spend fewer resources. It also means that you will have a chance to expand in the market- slowly but surely.

Also Read:  Useful Mobile App Ideas for Start-Ups

  • Get the feedback first of your startup idea

Regardless of how incredible your idea is, it should make money for you so that the venture remains sustainable. As such, before you commit all your resources in a startup, get honest feedback from the people around you to test whether your idea is feasible.

Precisely, it is possible to come up with actionable and profitable startup ideas in Kenya. All you need is to do research, focus on your passions and consider the available resources. You should also focus on the depth of the idea and seek for a different opinion.

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Positive and Negative Impact of the Social Media to Businesses in 2016

The modern media is no longer confined to newspapers, radio and television. Rather, it has evolved to include the digital platforms and the social media. Indeed, people can now get pertinent information just by logging in to their social media accounts such as Facebook and Twitter accounts among others. While the businesses will gain have a lot to gain from the platform in 2016, they will also have to be prepared for the related negative impacts.

Positive Impacts

  • Disseminating information faster

Instead of going to a media station and waiting for days before an advert reaches to the targeted audience, the social media makes it possible for a business person to disseminate information easily and efficiently. If well advertised, vital information about a business can reach to as many people as possible within minutes. The end result is increased sales and profitability.

  • Understanding the needs of the clients

The response by potential and existing clients on social media is, more often than not, instant. A client who is not thrilled by a product will not only express their displeasure, but they will also give information as to what should be changed in a product. A wise business person will use such data to make the necessary changes.

  • More options

Unlike in the case of traditional advertising, there are different ways of packaging information on the social media platform. Using various techniques, it is possible to combine audio, visual and text to come up with the most appealing advert ever.

  • Beating the competition while saving on costs

A business can easily beat their competition by coming up with an aggressive marketing campaign. Using the platform, they can research on the rival’s strategies and devise different ways of advertising and marketing their products.  The best thing is that the course is cost-effective.

Negative Impacts

  • Difficulties of containing negative information

Misleading information can easily be spread through the social media. While a business person can track the source of the information and address the problem, it can be difficult to contain it before any damage is done. Specially, by the time a business person takes legal measures on the person or organization spreading such information, their reputation and profitability is likely to be affected negatively.

  • Release of confidential information

Accidentally, it is possible for a business to release confidential information about a client or regarding its operations. This will ruin a business competitive advantage.

  • Hacking

Many businesses have fallen victims of hacking of their important infraction by other businesses and malicious people. Confidential information can then be disseminated to the public, which may in turn affect a business’ reputation and competitive advantage.

Clearly, the social media platform has both the negative and positive impacts on a business. As such, ensuring that risk assessment and management is done in advance is crucial in dealing with the negative impacts. At the same time, businesses should take advantage of the fact that the platform has a capacity to help a business achieve profitability and sustainability in the long-run.

 

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5 Great Tech Solutions Offered By Muva Kenya

Muva is a reputable, professional, affordable and reliable ICT Company in Kenya. Its mission is to offer quality mobile and web-based services to all the existing and potential partners. In fact, its team of experienced and skilled professionals is determined to make a difference in the ICT world through the client-first approach. The team also works to fulfill the company vision of becoming a global leader in delivering innovative products to all clients. It is for these reasons that Muva Kenya has been engaged by a number of organizations for service delivery including AMREF, Baraka Agricultural College, Mkulima Young, Fika, Africa Safaris and Sakinya Motors among many others.

Remarkably, Muva Kenya offers a range of services. These are:

Mobile Solutions

If you are looking for mobile apps that stand head-over-shoulder above others, Muva Kenya is the place to go. The clients are offered apps with superb and consistent performance. Once you give the developers an idea on what you are searching for, they work hard to research and creatively craft a product that works perfectly and that consumes minimum battery power. More so, Muva Kenya apps are compatible with numerous mobile platforms. Whether you are using an android phone or an iPhone, the apps developed by the company will show unsurpassed performance.

Further still, mobile apps created by Muva Kenya are reputable for their utility value.  It means that users can accomplish various tasks, making life easier and exciting. The apps have indeed become successful in the Kenyan market. More so, users are not treated to an ad-free experience. While the ads will help the developers to make money, Muva is keen to prioritize user’s experience above all else.

Website Building and Designing

Many organizations and individuals in the contemporary world are seeking for digital solutions to market their products and to reach out to as many people as possible. One of the solutions is building and designing a website. Unlike in the past, many consumers now rely on the internet to find services and goods. This is because of the convenience that comes with the idea. However, while such an option has helped thousands of companies to thrive in their endeavors, there is also the need to work with a partner who can offer such services with perfection in mind. Muva Kenya comes in handy in this case, offering the all clients incredible web building and designing services.

Before building website, Muva Kenya professionals will assess the needs of a client so that they can offer customized products. They also offer professional insights to the clients about web building and design to ensure that clients get value for money. Moreover, they consider a number of vital aspects in web designs including content management systems, responsiveness of a site, search engine optimization and web conversion. Their team is also passionate about maintaining and upgrading sites. Support is also rendered to clients on a 24/7 basis.

Web apps

As people shift from the idea of working in a physical office to the era where working remotely is a norm, web apps are crucial for companies and businesses. For this reason, Muva Kenya offers modern portals to help their clients to manage content and users.  Some of the products offered here are web mails, instant messaging services, online auctions and retail sales.  

Notably, Web apps come with a number of advantages. First, users have a better experience since the system is friendly across all platforms. Further, in a company setting, the employees are able to work from any place and still deliver quality services. Still, a lot of storage is offered on the cloud so that devices utilized do not cripple operations in a company dealing with enormous data on a daily basis. The apps are also easy to install and up-to-date.

Web Hosting and Domains

For companies seeking for the best web hosting services and domain names, Muva Kenya should be the first option. The company’s server reliability and uptime scores are unmatched. Clients can be assured that the web host works on a 24/7 basis and that the servers are extremely powerful. The uptime score is at 99.9%. More so, the clients can upgrade their web host as their sites attract more traffic. Actually, the security features, processing power and disk storage are upgraded with time.

Still, clients are allowed to have more than one domain names. The hosting sign up and renewal costs are also reasonable.  Specifically, the web hosting services are charged at a minimum of 1750 Kenyan shillings while the annual domain fee is as low as 1200 Kenyan shillings.  It is also worth noting that for clients running e-commerce websites, sufficient features to support the course are offered. As such, there is a guarantee that the web owners will make profits and remain sustainable in business.

Consultancy and Training

Many small companies struggle with technology-related issues because they do not have trained personnel to offer such services. The idea of employing an ICT professional can be costly since such companies work aim at minimizing the costs and maximizing on profits. Yet, to achieve such goals, they should consider utilizing some ICT solutions such as e-marketing. It is at this point that companies should find Muva Kenya professionals for training and consultation services.  The dedicated team will ensure that a company getting the most suitable training for them. The professionals also offer the best advice on all tech-related issues. The best thing is that the rates charged for such services are reasonable. As a result, companies can save on costs and at the same time get the best tech insights.

Precisely, Muva Kenya has what it takes to offer companies comprehensive tech solutions. Whether they are looking for mobile apps to market their products or website- related solutions to reach to their target clients, the company has it all.  For a client to enjoy any of the solutions, it is imperative that they talk to the professionals about their specific needs and their budget first. They should also review some of the products offered by the company so that they can have an idea of what to expect.

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