Top 10 Mobile App Categories As Analysed By Android App Developers in Kenya

We recently offered a guide on how to come up with a great app idea. While our core business is developing apps among other solutions, we want you to get your teeth in this industry. You do not need any experience or background in IT or software engineering. You just need the right information from Android app developers in Kenya and other sources.

With millions of apps out there, it sounds okay to assume that the market is flooded. Well, that is not the case. For example, you may look at social media and think Facebook, Twitter, and Instagram have it all. But, if you look closely, new social platforms are still coming up.

People are always looking something new, something exciting and different. The question is, do you have it? As we suggest the categories of apps that you can develop, think about the difference that your solution will bring.

Just as it is with physical products, software needs differentiation. Where are the gaps in the category? What are app users looking for but cannot get from the existing apps? Think about these questions as we go through the list of suggested apps.

1. Loan apps

Financial technology has taken Kenya by storm. There is a new loan app anywhere you look. Banks are constantly advertising their mobile banking services and easy loans. That tells you that Kenyans are still looking for quick soft loans.

Get the necessary information on this type of business to get started. Training may be necessary if you do not have a background in finance. Alternatively, gather a team of like-minded people with the necessary skills and knowledge.

2. Taxi Apps

Do you think you can beat Uber and Taxify? Our thoughts: Yes, you can! If you have ever tried to book a ride via these apps during the rush hour, then you know it can be a nightmare. Many Kenyans shun taxi services because of the cost and process of haggling for a cheap ride.

New taxi apps have come up to meet the demand for affordable taxi rides. However, there is room for growth. One secret in this business is balancing the needs of drivers and clients.

Your thoughts should not be limited to taxis. Can you provide any other alternative to the chaotic matatu industry? How about a solution for safe solution carpooling?

3. Dating apps

Here is another favourite category that every aspiring apprenuer should consider. Love makes the world go round and Kenyans are looking for it. People try online dating secretly with the hope that it might lead to something serious. Give them that opportunity. Talk to Android app developers in Kenya and get started.

As you consider these apps, beware that users of dating apps are not entirely loyal. Users often download two or more apps to increase their chances. You just need to give them reasons to open your app every day. If you can offer them quick but close matches, you are right on that path.

4. Betting apps

The betting craze is still on in Kenya. You can make some money while it lasts. The thing with gambling is that it can be addictive. When a person plays for a while without winning on one platform, they look for alternatives.

Your alternative should give them better chances of winning and quick payouts. Make the betting process or user experience seamless. It is advisable to design a website as well. Some people prefer to play on websites but check their apps for instant updates.

5. Social apps

Where social apps are mentioned, Facebook, Instagram, Snapchat, or Whatsapp come to mind. However, there is more to this category that the popular social platforms. The idea of social apps is to bring together people with common interests and keep them talking.

Here is an example. Think about people who enjoy comics, or “bookworms” looking for an online book club. Many app owners are making money by bringing meme lovers or creators together. You too can think creatively and identify untapped social groups.

6. E-commerce apps

You do not need to have a running business to develop an e-commerce app. You can bring buyers and sellers on one platform. If you have a running business, you should be discussing the idea with top Android app developers in Kenya.

While selling products online is attractive, not every business needs an app. In addition, you need a safe and reliable payment method like Mpesa. Give customers value for their money by offering quality products, fair prices, and timely deliveries.

7. Tools

Web and mobile solutions should solve a problem or meet a pressing need. Tools match this description perfectly. The best place to start is to look at your current unmet needs. Can you find a solution for them? Can the solutions be mobile apps?

The category is quite broad from financial management or budgeting tools to maps, music players, photo editors, notepads, and editing tools. Pick one subcategory and find any gaps in meeting the user’s needs.

8. Music and Entertainment

We live in a generation that is either staring on the television screen or their mobile devices. When television programs prove boring, people turn to their phones for entertainment. Think about the time people spend in traffic bored.

An app that offers affordable entertainment will keep their minds occupied. The trick here is to offer something interesting for all users. If you choose to develop a music app, you must include all genres. It helps to include both local and international tracks on the platform.

9. Video players and editors

Video players follow audio or music players closely. Videos have gained popularity in the recent past. Fortunately for app builders, the old video players have limited functions. Your video player should have better features and functions.

Think of both video players and creators. As video content trends, many app users are looking for easy ways to shoot, edit, and share videos. Hence, your subcategories in this field are not limited to music videos.

10. Lifestyle apps

Mobile apps generally improve the quality of our lifestyle. However, the apps that fit in this category focus on a specific aspect. It is always easier to start with solutions in your niche. For instance, those in the beauty industry can use apps to share beauty tips.

Health and fitness are now a huge part of our lives. You can develop an app that combines the two aspects and offer actionable help. Alternatively, you can focus on food choices and offer recipes, diet tips or even meal plans. The list of possible lifestyle apps is long.

Final thoughts

When you browse your app store and check the listings for each category, you will find tens, hundreds, or even thousands of other apps. Beating the competition may seem impossible at first but it is possible. There is a gap or need that none of your competitors has identified or met fully. Extensive research will help you identify this gap and get a new idea. Get the best iOS or Android app developers in Kenya to actualise your idea and you will be on your way to great success.

Show us some Love:

Everything You Need To Know About Mobile App Analytics

Creating a mobile app is not enough! You need mobile app analytics. Many app owners think that as long as they come up with an outstanding idea, everything will be great. The reality hits after the launch when they do not get as many downloads as they expect.

If you are in this journey of creating a new app or considering it, you must have realistic expectations. You also need to track the performance of your app consistently. Mobile app analytics enable you to make quick decisions about your product.

Analytics tell you if your target users agree with your thought that the new app is useful or great. Before you invest more money in updates or even launch another app, track the performance of your app. Compare data at different times and seasons. What kind of data do you need?

Key performance indicators for a mobile app

Understanding the need for mobile app analytics is a good starting point. Your next step is to identify the type of data that you should be looking at every day. The performance indicators will also help you choose the right tools to use for analytics. The key indicators include:

1. Number of downloads

The basic metric tells you if your target market is interested in your mobile app. With the right marketing tactics, the number of downloads should be high after a launch. Mobile phone users are always excited to try a new product if it meets a pressing need. However, the app downloads after the excitement of the launch is over paint a better picture.

2. Active users

How many active users do you have every day, week, and month? Downloading an app from the app store is not good enough. You need users to interact with your app almost every day or several days a week. The analytics tool that you choose should give you real-time reports of the number of active users.

3. Retention rate

The expectation of every app owner is that users will find an app enough useful enough to use in the long-term. Mobile app analytics will tell you if you are achieving this dream. Check the number of uninstalls and the duration between installing and uninstalling. Low retention rates do not necessarily mean your app is not useful. You just need to change your retention strategy.

Related article: 5 Proven Strategies for Mobile Application User Retention

4. Conversion

The most likely reason why you created the app is to make money. Whether you are selling a product or service directly, charging a subscription or earning from ads, conversion rates are critical. Check the trend of revenues, ad clicks, downloads or whichever metric applies to your app.

You can determine if you need to review your prices, products, or marketing agencies based on the conversion rates. The rate will also help you predict and improve future earnings from the app.

5. Open rates

Here is another metric that will give you a clear picture of user engagement. How many times do active users open your app in a day or week? How can you increase the open rates? The data will help you design marketing tactics such as subtle notifications to remind users about the app.

6. User sessions

How long do users take on the app? Which functions or pages do they visit the most? You cannot do without such numbers. Otherwise, you will not know the updates required on the app apart from increasing its responsiveness and performance.

7. Referrals

App developers will always advise you to include the social media sharing function on your app. If users are impressed with the app, they will share it on their social media platform. The app should automatically prompt users to share or refer others to use the app. Tracking the number of shares or referrals including the comments will tell you what users think about your solution.

The best mobile app analytics tools

We have listed the best indicators to follow when analysing the performance of your apps. You can use the list to determine the best analytics tools to use for your app. There is no harm in choosing more than one tool. The good thing about these tools is that they give more than the metrics we shared.

1. Google Analytics

You can use this free tool for both iOS and Android apps. The tool shows in-apps activities including session duration, location of users, revenues, number of users, and number of sessions among other events. You may need a little time to read and understand the analytics but the tool is great for all types of apps.

2. App Analytics (Apple Analytics)

The tool is great but limited to the iOS platform. It gives you useful information on how to make your app attract more users and improve its position in the app store. Some of the metrics you can get with this tool include user sessions, app crashes, sources of downloads and impressions, sales, and active devices.

3. Appsflyer

The tool is tailor-made for marketing analytics. It is compatible with both iOS and Android platforms. The developers have partnered with Google, Facebook, Pinterest, and Twitter. The tool is recommended for app attribution and fraud detection.

4. Amplitude

The tool helps you analyse how users interact with the app. You can tell which features or functions bring users back to the app. The tool designs and sends smart alerts to potential loyal users using machine learning technology. Consider this tool if you are interested in improving your user retention and conversion rates.

5. Crashlytics

The tool works in both Android and iOS platforms. Crashlytics is probably the best tool you will come across for crash solutions. The tool gives comprehensive reports including the trends and factors contributing to app crashes. You will also get a report of unresolved

6. Mixpanel

The analytics tool gives automatic insights using machine learning including user loyalty, engagement, and retention. You can also predict conversion and user behavior with the tool. Mixpanel has inbuilt tools that improve user engagement such as in-app push notifications, messages, and emails.

7. Kumulos

The tool stands out among other tools because of its wide range of functions. Some of the services you can get on the platform include performance reports, funnel analysis, campaign analysis, engagement analysis, and bug tracking. You can also generate cohort analysis, clicks, and visual analytics among other reports.

Conclusion

You will come across tens of mobile app analytics tools in the market with different features. It is advisable to get one or two tools with a wide range of reports that you can generate. Follow the data consistently for weeks or months before making any major changes on the app. 

Show us some Love:

5 Proven Strategies For Mobile Application User Retention

What happens after the big launch? You chose the best mobile apps development company in Kenya and they did their part. The launch is a huge success and you have a significant number of users that download your app. Many appreneurs get it right up to this point.

A study by Statista between 2012 and 2018 revealed that 38% of app users visit an app at least 11 times or more after downloading the app. About 40% of the app downloads you get after a launch is likely to become active users. Since the study involved popular apps, it is likely that the respectively developers applied some retention strategies.

Before we can recommend any retention strategies, understand that phone users will only keep an app if it solves a problem. The user will visit the app several times if it delivers the expected value. Do not oversell your app because the impact will hit after the launch. Give users the right information about the features of the app. Redesign it if you must but avoid giving promises that the app will not deliver.

A good reputation is important from the start if you want to remain relevant in this field. If the app is successful, you will develop more apps and users need to know that you or your business delivers great value. If you are sure the app meets the users’ expectations, the following strategies will boost the user retention rate:

1. Define the best retention rate for the app

You can only measure the effectiveness of your retention strategy if you define user retention correctly for your app. The definition varies from one app to another. For instance, some apps require users to access just once or twice in a week. It is unlikely that users will use an app to make payments every day. Hence, any user that transacts with the app once in a week is part of the retained users.

For a social app, daily engagement is important when measuring user retention. You want users to log in or stay logged in, share photos and videos, chat, and meet new friends. Determine the kind of behavior that shows that a user is retained for your app. You can then estimate the percentage of retained users after a launch or marketing campaign.

2. Observe your users’ habits

Having defined the metrics for user retention for your app, observe how users behave after downloading the app. For instance, how often do users open the app? What features do they visit or use? How long do they take on your app? If users rarely open some features or take the action you need, you need to redesign your marketing strategies.

You need to prompt users to take certain actions and reward them for the same. For business app, you can introduce discounts for in-app purchases and notify all users after rolling out the discounts. Notifications of new updates may prompt users to revisit the app. Use a persuasive language to announce such updates.

3. Give a seamless experience

One of the reasons why you need to be careful when choosing a mobile apps development company in Kenya is the user experience. If the developer gets it wrong, it will be almost impossible to keep the target users engaged. You understand all the features of the app clearly but the users do not have that knowledge.

Users should start learning how to use the app right from the installation stage. The app should prompt their next action and give a seamless experience. The prompts should lead them to explore all the features of the app and highlight the problems that the app can solve.

If your retention rate is low, it may be time to test the user experience on your app. Constant updates are necessary to keep improving the user experience. Keep testing the app even if the number of downloads is high to ensure that users are satisfied. Always notify users of new updates and the benefits of the updates.

4. Be creative with notifications

Notifications can be either useful or disruptive depending on the strategy used. Some users will delete an app if notifications are annoying or irrelevant. The best strategy is to test the best pattern with current users. For instance, you can send notifications thrice in a week and measure the response. You will then retain the number or reduce depending on the reaction.

The content or purpose for sending notifications matters. Always ask, is this notification necessary? The right notifications should trigger a positive action in users. For instance, for a social app, a notification of a new update from a friend may prompt users to log into the app and check the app. Ensure that the update is worth their time and effort.

5. Ask for feedback

Avoid making assumptions of why users do not open your app or delete it after days after installing it. Keep your users engaged as soon as they install and start using the app. Ask users about their experience with the app. Expect and accept both positive and negative feedback. The users are likely to be brutally honest about the shortcomings of your app.

Collecting feedback is not enough. You need to act on the feedback as long as it is true and important to users. Could you be ignoring important tips from your previous users? Be willing to include or excludes some features that matter to users even if they do not necessarily seem important to you. Do not be obsessed with your original idea to the extent that you ignore or disregard useful feedback from users.

Final remarks

The next big step after coming up with a new app idea is to choose the right mobile apps development company in Kenya. With the right developers on board, you are assured of a functional app that will interest users. Do not be impressed by the number of downloads after the launch. Be prepared for some users to uninstall your app even if your idea is unique. Focus on delivering value to users, keeping them engaged, and acting on their feedback.

Show us some Love:

Mobile App Ideas: 5 Ways To Generate The Next Big Idea In Mobile App Development

Have you ever come across or used an app and wondered how the developer came up with such an idea? Sometimes it seems like developers just stumble into a great idea and become successful. The truth is that idea generation is a process. It takes time but the good news is that you can learn and be part of the move of custom mobile app development in Kenya.

The 80-20 rule applies in all sectors including mobile solutions. The rule means that 80% of mobile device users are consumers; they are not involved in the development of mobile solutions. The group is simply looking forward to the next big thing. That is your target market while the remaining 20% consists of your competitors.

The good thing about learning idea generation is that you can apply the skill to any sector or type of business. How do you come up with the next big thing? Let us learn together.

1. Start with existing ideas

The idea here is not to copy from what others are doing but to get inspiration from successful products. The truth is that consumers like to buy what is selling or trending at a particular time. If an app is doing well in the market, it means smartphone users accept and like the idea. You can then find gaps in that niche and fill it.

Even the most successful apps have flaws. Check the reviews from users consistently and identify the weaknesses. It is advisable to analyze reviews of apps in the same category, especially the top five apps. Your idea should have similar features but additional features that eliminate the weaknesses of existing products.

Here is another source of a great idea that you probably have never considered. Failed or abandoned app ideas can become the next big thing. Some people come up with great ideas but fail in the execution bit. Some lack the funds and support necessary to actualize their idea. If you can find the right strategy, you can revive a failed idea and turn it into a great success.

2. Train your mind to find solutions to problems

Great products solve problems or meet needs in the market. The same applies to the world of custom mobile app development in Kenya. In this case, you need to identify the problems that an app can solve. It does not start there. Begin with simple problems around you and think of a viable solution.

How do you identify problems that need mobile solutions? Social media is a great source of information. People vent their frustrations on social media from household issues to poor services from companies. What are people complaining about on your platform? It could be a service that other companies are ignoring or doing poorly. How many people face the same problem?

Sometimes we over-think about idea generation. Your current challenges can also be a source of a new idea. What do you wish your mobile device could do for you? Do you have an unmet need that all business owners are ignoring? Chances are that thousands of other people are looking for a solution to the same challenge.

3. Brainstorming

The traditional way of generating ideas and solutions still works. Get a group of friends or even family members to meet for a brainstorming session. All ideas are welcome in such sessions. Some people are great at identifying opportunities but lack the zeal to pursue the opportunities. Get such people in a room or even a social setting and introduce the topic of mobile app development.

You do not need to organize a formal meeting or even inform the people that you are looking for an idea. Just ask them what they think about mobile app development and their take on the best big thing. You may get an idea or identify a niche, which takes you ten steps ahead of other developers.

4. Think

One of the common habits of successful people is allocating time every day to sit and think. Whether you know it or not, the human mind is a genius. You just need to get it in the right environment and it will generate ideas you never thought possible. Practice sitting in a quiet place for a half or a full hour every day and just think.

Pin the ideas that come to mind or the problems you have identified on a board or just jot them down. As you sit there for several sessions in a week, an idea will begin to develop and take shape in your mind. Do not worry if it does not look or sound great from the start. You are already training your mind to think of new ideas.

5. Create the future

It is acceptable to improve on any existing mobile solution or pick a failed idea and turn it around. Meeting the current needs in the market is also great. However, you can think of the future where none of your competitors has been. What needs or gaps do you anticipate in your area of interest?

Predicting the future is not as hard as it sounds. Observe the past trends. History has a way of repeating itself. You can also predict what users will need next based on their experience with their current mobile solutions. What kind of problems are your competitors likely to face down the line? Start solving those problems now.

Here is another great tip. Do not always wait for your target market to determine what you can develop or provide. If you have an idea, you can convince them to buy into it. You just need to package it in a way that makes the users think they need your solution or cannot do without it.

Concluding remarks

Generating a new idea is easier than you think. In fact, some of the ideas you have right now could the next big thing that the world has been waiting to see. Do not remain at the level of generating ideas but actualize even what you think is a small idea. Let top developers that offer custom mobile app development in Kenya actualize your idea. You will never know if you have a great idea until your share it with others.

Show us some Love:

Does Your Business Really Need An App?

Business owners feel the pressure to keep up with every new trend in the market. Some realize when it is too late that their investment was unnecessary. Mobile devices have become reasonably cheap and this has increased the number of potential app users. Every business wants to reach this market with an app or a mobile-friendly website.

Google Play Store was launched in 2008 and five years later (2013), the store had a million apps. By December 2018, the store had about 2.6 million apps. The second largest app store, Apple’s App Store had almost 2 million by the close of 2018 (Statista). The numbers are likely to double in the next five years.

Before you hire mobile solution developers in Kenya for a new business app, you need to consider these numbers. Your app will be competing with millions of other apps. That said, your business is serving a specific niche. Hence, you do not need every smartphone owner to download your app but those who fall within your target market.

So, how do you determine if you need to invest in an app or continue using your website? Ask the following questions:

1. Will the app solve a problem?

What value will your app add to your customers? Smartphone users are always trying new apps, especially after launch. However, the app will remain unused for months if it does not solve any problem. Before you develop an app, think about the pain points of current and target customers.

An app should make it easier, fast, and convenient for customers to access your products or services. Consider the processes in your business that the app can automate. For instance, some of the best performing apps enable users to order and pay for products via mobile money services. Clients get products at the doorstep with just a few clicks on their mobile device.

You do not need to replicate the functions on your website on a mobile app. A good app should provide a better and unique experience that users cannot get on your site. Such an app is easier to market, especially if your customers are accustomed to using your website.

2. Do you have a mobile-friendly website?

The need to keep up with the app development trend is understandable. However, you must get the basics right before reaching out to your customers with a new platform. Is your website mobile friendly? How many visitors do you get every hour, day, or week? Do the visitors return or visit more than one page?

Check the insights for the website and test the experience on a mobile phone. Much as an app gives you traction with your customers, you still need a functional website. Some phone users still prefer websites because of the storage space and data that apps consume. Talk to mobile solution developers in Kenya if your website needs some changes.

3. Does your business rely on data?

Every business requires data to measure its effectiveness and performance in different periods. However, some type of businesses requires data more than others do. Such businesses have a tedious task of transferring customers data from desktops to mobile devices. For instance, delivery services get clients from their websites, social media, and other platforms.

The process of transferring client data from these sources to mobile devices is tedious. If your business has a similar challenge, an app is necessary. You can synchronize processes and generate customer data easily when your clients use an app to access your services or products.

4. Do you have or intend to launch a loyalty program?

Loyalty programs are among the effective marketing strategies that businesses use to retain their customers. Rewarding your repeat customers shows your appreciation of their business. Rewards will bring new customers as well. Mobile apps provide an easy way of launching and managing a loyalty program.

It is easy to generate real-time reports from a mobile app. You can reward users for purchasing products using the app or recommending it to others. The data from the app will help you send out the points, discounts, or any other reward in real-time. For instance, if you offering cash rewards, you can integrate Mpesa into your app and send instant rewards.

5. Do your competitors use apps?

Every business owner dreams of setting the pace in the industry. While your business strategy is unique, you cannot ignore your competitors. You may be leading today but if you do not keep with the latest trends, other businesses will soon overtake you.

Check the top five competitors’ strategy in using mobile apps. Are they using apps? How do their apps function? How many downloads have they scored on app stores? You cannot succeed in business without analyzing numbers. If clients are downloading and using their apps, you need to get in touch with mobile solution developers in Kenya. immediately.

6. Does your business require user-generated content?

Most businesses develop content for their website and social media internally. An alternative strategy is to allow your clients to participate in content creation. If you are already running such a strategy or intend to try it out, an app will help you achieve your goal. Think about content such as photos and videos that users can share on your online platforms.

It is also effective to run a campaign with a mobile app. Once you launch the campaign, you can request users to share it on their platforms for a reward. Since most smartphone users spend hours on apps every day, the prompts will persuade them to share or participate in the campaign.

Final remarks

Developing a mobile app is a great idea but you must do your homework well before taking the leap. The goal of having an app is to deliver additional value to your customers and business. If the response to all or most of the questions above is yes, then you need to identify mobile solution developers in Kenya. Develop a customized app that serves the needs of your clients and give them a better experience when interacting with your business.

Show us some Love: